How Much Does REDX Leads Cost Per Month? 2026

REDX pricing starts at $49.99/month for FSBO and Pre-Foreclosure leads and goes up to $89.99/month for premium plans as of February 2026. REDX recently eliminated separate PLUS pricing—all lead subscriptions now include PLUS features (mobile app, advanced filtering, property insights) at no extra cost. If you’re trying to decide whether cold calling 100+ leads a month fits your business model—or whether the juice is worth the squeeze compared to Zillow or Facebook ads—here’s the full cost breakdown with what you actually get at each tier.

We’ve used REDX across multiple markets since 2022. Here’s what these subscriptions cost, what you get, and the conversion rates you can realistically expect if you put in the work.

What is REDX and how does it work?

REDX is a lead generation platform built for agents who cold call. It delivers daily-updated leads from expired listings, FSBOs, GeoLeads (homeowners in specific neighborhoods), FRBOs (rental property owners), and pre-foreclosure records.

Instead of manually scraping MLS at 6am or driving for dollars, REDX aggregates leads daily and scrubs them against the Do Not Call registry. Every subscription includes Vortex CRM for tracking calls and follow-ups, plus phone scripts and optional power dialer tools.

The catch: these leads aren’t exclusive. Every agent using REDX in your market sees the same names at the same time. Success depends on speed (calling within 30 minutes of a lead dropping), persistence (7-10 touchpoints per lead), and how you handle objections.

REDX pricing breakdown — all plans (February 2026)

REDX raised prices in Q1 2025 and made a significant change in late 2025: PLUS features are now included with all lead subscriptions at no extra cost. You no longer pay more for mobile app access, advanced filtering, or property insights—they’re standard.

REDX also offers bundled subscription plans (Basic at $89.99/month, Ultimate at $229.99/month) that combine multiple lead types, but most agents still buy à la carte based on their focus. Here’s the current individual pricing:

Expired listing leads

• Expired Leads: $69.99/month (includes all PLUS features)

All expired lead subscriptions now include mobile app access, advanced filtering by equity/list price/days on market, downloadable CSV lead lists, priority support, and enhanced property insights. If expireds are your primary lead source and you’re calling 50+ per month, this is your best investment.

GeoLeads (neighborhood targeting)

• GeoLeads: $69.99/month (includes all PLUS features)

GeoLeads provides homeowner contact info for specific ZIP codes or neighborhoods. This works for geographic farming, door-knocking follow-up, or targeted direct mail campaigns. You now get property insights (equity, length of ownership, estimated value, absentee owner flags) included at no extra charge.

FSBO leads

• FSBO Leads: $49.99/month (includes all PLUS features)

FSBOs are the cheapest REDX subscription because the lead pool is smaller in most markets. If your area has consistent FSBO activity—especially in rural or lower-cost markets—this is a high-intent, lower-cost option. FSBOs list themselves to avoid commission, so be ready to justify your value quickly.

FRBO leads (rental property owners)

• FRBO Leads: $59.99/month (includes all PLUS features)

FRBO leads target landlords currently renting out properties. These are long-term relationship plays. Investors who might sell rental properties, buy more, or refer you to their network. Not a fast-turnaround lead source.

Pre-foreclosure leads

• Pre-Foreclosure Leads: $49.99/month (includes all PLUS features)

Pre-foreclosure leads are homeowners facing potential foreclosure. These require a sensitive, solutions-focused approach and often involve short sales or distressed property expertise. Not every agent is equipped to work this niche.

REDX bundled subscription plans

In addition to à la carte options, REDX offers tiered subscription plans that bundle multiple lead types:

• Basic Plan: $89.99/month ($76.49/month annually) — includes Expired Leads, FSBO Leads, and Vortex CRM
• Ultimate Plan: $229.99/month ($195.50/month annually) — includes all five lead types (Expired, FSBO, FRBO, Pre-Foreclosure, GeoLeads) plus Vortex CRM

If you plan to work multiple lead types, the bundled plans save money compared to buying each subscription separately. Teams can add additional users for $75/month per seat.

Power dialer and add-ons

• Power Dialer: $99.99/month
• Power Dialer PLUS: $149.99/month
• Preview-Line Dialer: $59.99/month
• Ad Builder: $49.99/month
• Prospecting Bootcamp: $297 (one-time)
• Brand Builder: Starting at $267.99/month

The Power Dialer is a triple-line auto-dialer that speeds up cold calling by dialing three numbers at once and connecting you to whoever picks up first. If you’re making 50+ calls a day, it saves 30-40 minutes. The Preview-Line Dialer is a single-line option for agents who prefer more control.

Brand Builder is REDX’s social media management tool. Pricing starts at $267.99/month for social video editing. The price is steep unless you’re running a team and need branded content creation at scale.

REDX Vortex CRM

• Vortex CRM: Free with any subscription
• Vortex Lite: $5/month (for agents who cancel lead subscriptions but want to keep past lead data)

Every REDX plan includes Vortex, their built-in CRM. It tracks calls, notes, follow-ups, and integrates with your lead lists. It’s basic but functional. If you already use Follow Up Boss, KVCore, or LionDesk, you can export REDX leads and skip Vortex entirely.

What PLUS features are now included (formerly $50-60/month extra)

As of late 2025, REDX eliminated separate PLUS pricing. Every lead subscription—Expired, FSBO, GeoLeads, FRBO, and Pre-Foreclosure—now includes what used to be PLUS-only features at no additional cost:

• Mobile app access for prospecting on the go
• Advanced filtering: equity, property type, ownership length, absentee owner status
• Downloadable lead lists in CSV format for CRM import
• Priority customer support with shorter wait times and dedicated reps
• Enhanced property insights: estimated value, mortgage details, neighborhood comps
• Market insights: median list price, price per square foot, market trend data
• Homeowner data insights: financial information, lifestyle interests, building specs

This change makes REDX a better value than it was in 2023-2024, when these features cost an extra $50-60/month per lead type.

Is REDX worth the cost? Our take after 4 years

We’ve used REDX Expired Leads and GeoLeads since 2022. Here’s what we’ve learned across different markets and calling volumes.

What works

• Lead volume is consistent: REDX delivers. You’ll get fresh expired listings daily in most markets. No more manually checking MLS at 6am.
• Do Not Call scrubbing: Every lead is checked against the federal DNC list before delivery, reducing compliance risk.
• Scripts included: REDX provides phone scripts for expired listings, FSBOs, and objection handling. They’re not perfect, but they’re a starting point you can customize.
• Vortex CRM is free: If you don’t have a CRM, Vortex handles basic lead management, call logging, and follow-up reminders.
• Fast to get started: Setup takes 15 minutes. You can start calling leads the same day.
• Better value than before: With PLUS features now included, you get more functionality without paying extra.

What doesn’t work

• Not exclusive: Every agent in your market using REDX sees the same leads. In competitive metros, expired listings get 20+ calls in the first hour.
• Cold calling is required: If you hate cold calling, REDX won’t fix that. These are raw, unqualified leads. You do the work.
• Lead quality varies by market: In Phoenix, Austin, and Tampa, you’re competing with 15 other agents on every expired. In smaller markets under 100k population, you might be the first or second agent to call.
• High rejection rate: Expect 90%+ of calls to end in “not interested,” hang-ups, or voicemail. This is normal for cold prospecting but mentally exhausting.

Who should use REDX?

• New agents who need volume and can grind through 50-100 cold calls a day
• Experienced agents who already have a prospecting system and want more lead sources
• Agents farming specific neighborhoods—GeoLeads is excellent for this
• Teams with ISAs who can dedicate 3-4 hours daily to calling

Who should skip REDX?

• Agents who refuse to cold call—there’s no workaround here
• Solo agents overwhelmed by tech—REDX has a learning curve
• Agents in hyper-competitive markets where every expired gets called within 10 minutes (you need speed-to-lead tools or an ISA)
• Agents expecting warm, inbound leads—REDX is 100% outbound prospecting

For a deeper analysis of conversion rates and ROI, read our full Is REDX Worth It? breakdown.

How REDX compares to other lead services in 2026

If you’re evaluating REDX, you’re probably also considering these competitors. Here’s how they stack up.

Zillow Premier Agent

Cost: $400-$2,500+/month depending on ZIP code competition

Zillow generates buyer leads from people searching for homes on Zillow and Trulia. Leads are shared—you compete with 3-5 other Premier Agents in the same ZIP—but they’re warmer than REDX cold calls. Higher cost, higher intent. Zillow works best for buyer’s agents with strong follow-up systems.

BoldLeads

Cost: $399-$999+/month

BoldLeads runs Facebook and Google ads to generate buyer and seller leads, then delivers them to you via email and text. Leads are exclusive to your market. More expensive than REDX but less hands-on—no cold calling required. Best for agents who want inbound leads and can afford $400+/month.

Market Leader

Cost: $159-$1,200+/month

Market Leader guarantees a minimum number of leads per month and provides both buyer and seller leads. Pricing varies based on market size and lead volume. More predictable than REDX but less aggressive on volume.

Offrs

Cost: Starts around $350/month

Offrs specializes in seller leads using predictive analytics to identify homeowners statistically likely to sell in the next 6-12 months. They promise 30 seller leads per month from your area. More targeted than REDX, higher cost per lead, lower volume.

SmartZip

Cost: $500-$1,500+/month

SmartZip uses AI to predict which homeowners will sell in the next 6-12 months. Leads are exclusive. This is a premium option for agents who want quality over volume and can afford to nurture leads long-term.

Vulcan7

Cost: $59.99-$99.99/month

Vulcan7 is REDX’s closest competitor for expired listings and FSBO leads. Slightly cheaper, similar features, less polished interface. Both provide non-exclusive leads. REDX has better CRM integration and filtering; Vulcan7 has slightly lower pricing.

Bottom line: REDX is the cheapest option for high-volume prospecting. If you want warmer, exclusive leads and you’re willing to pay more, consider BoldLeads or Zillow. If you want predictive seller leads, look at Offrs or SmartZip.

Common mistakes agents make with REDX leads

Calling too late

Expired listings hit REDX at 6-7am daily. If you’re calling at noon, 15 other agents already reached that seller. Set a morning calling block and hit leads within the first 30-60 minutes. This is the #1 factor that determines REDX success.

Using generic scripts

REDX provides scripts, but every agent using REDX has the same ones. Customize your opening, reference something specific about their listing—price, days on market, neighborhood—and differentiate yourself. The seller can tell when you’re reading a script.

Giving up after one call

Most sellers don’t answer the first call. You need a multi-touch follow-up system: call back at different times (morning, lunch, evening), send a text, drop a handwritten note, mail a CMA. Persistence wins with REDX leads—7-10 touchpoints is the standard.

Not tracking conversion rates

If you’re spending $70-90/month on REDX leads and not tracking calls-to-conversations, conversations-to-appointments, and appointments-to-listings, you have no idea if REDX is working. Track everything in Vortex or your CRM. Target benchmarks: 1-2% of calls should convert to appointments.

Ignoring objection handling

“I already have an agent,” “Not interested,” “Take me off your list”—these objections kill most agents. You need practiced responses that acknowledge the objection and pivot to value. For help, see our guides on expired listing objection handlers and what to say when calling expired listings.

FAQ: REDX pricing and plans

How much does REDX cost per month in 2026?

REDX plans range from $49.99/month for FSBO and Pre-Foreclosure Leads to $69.99/month for Expired Leads and GeoLeads as of February 2026. All subscriptions now include PLUS features at no extra cost. Bundled plans start at $89.99/month for Basic (Expired + FSBO + Vortex) and go up to $229.99/month for Ultimate (all five lead types). Add-ons like the Power Dialer cost extra, starting at $99.99/month.

Are REDX leads exclusive to one agent?

No. REDX leads are shared among all agents in your market who subscribe to the same plan. Speed—calling within the first hour—and follow-up consistency matter more than exclusivity.

Does REDX charge a setup fee?

REDX typically charges a $150 setup fee, but it’s often waived through affiliate links like ours. Check the signup page for a banner at the top indicating the waiver before completing your order.

Can I cancel REDX anytime?

Yes. REDX subscriptions are month-to-month. You can cancel anytime without penalty, though you won’t get a prorated refund for partial months. Cancel through your account settings or by contacting support.

Do I need the REDX Power Dialer?

Only if you’re making 50+ calls a day. The Power Dialer auto-dials three lines at once, connecting you to whoever picks up first. It’s a time-saver for high-volume prospectors but overkill for agents making fewer than 30 calls daily.

What happened to REDX PLUS pricing?

As of late 2025, REDX eliminated separate PLUS pricing. All lead subscriptions now include PLUS features (mobile app, advanced filtering, property insights, priority support) at no additional charge. This was previously a $50-60/month upgrade per lead type.

What’s the difference between REDX and Vulcan7?

Vulcan7 is another expired listing service similar to REDX. REDX has better filtering, CRM integration, and mobile app functionality. Vulcan7 is slightly cheaper but less user-friendly. Both provide non-exclusive leads. Choose based on budget and interface preference.

How many leads do I get per month with REDX?

Lead volume depends on your market size. In a metro area with 500k+ population, expect 30-100 expired listings per month. In smaller markets, you might get 10-20. GeoLeads volume depends on how many ZIP codes you target. REDX doesn’t guarantee a specific number of leads.

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If you sign up through our affiliate link, the $150 setup fee is automatically waived. Click the banner at the top of the REDX homepage to confirm the discount applies before checkout.

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