Enjoy our detailed and comprehensive review of Real Geeks and decide if this real estate website builder and powerhouse CRM is right for you!
Have you ever wondered how some real estate agents generate so many leads?
Capturing and managing leads is critical for success in the current competitive market. Real estate agents need an all-in-one platform to help attract leads and monitor customer relationships.
Enter Real Geeks.
This complete package combines real estate digital marketing with a built-in customer relationship manager (CRM) that covers the buyer or seller’s journey from start to finish. But are these powerful tools worth the price?
We’re exploring all the features, pricing, and success of Real Geeks’ real estate lead generation services below. We’ll help you decide if this is your company’s next platform and how it can help you grow your business.
Real Geeks Overview
- Real Geeks is a digital marketing platform tailored for real estate professionals, offering services like CRM, website builder, and IDX-integrated sites for showcasing listings.
- Real Geeks offers a plethora of features, such as an intuitive website builder with IDX integration, a home valuation tool, the MoveTo App for home searches, integration capabilities with other software, a CRM for lead management, an email drip system, SMS autoresponders, Facebook advertising tools, and Geek AI, their own AI system.
- There are tools like market reports to bolster an agent’s industry authority and Real Leads, which help in generating leads via Facebook and Google Ads.
- Real Geeks has a positive reception with a 4.5/5 rating on G2. Users commend its user-friendliness and lead-generation capabilities, though some older reviews had concerns about customer support and the quality of leads.
- Real Geeks has a base monthly fee of $299 (with a 12-month commitment) and a setup fee of $500. Additional features like Geek AI and Real Leads come with separate charges.
What Is Real Geeks
Created in 2007, Real Geeks was envisioned as a one-stop-shop platform for real estate digital marketing. Dedicated to the real estate market, it’s primarily designed to help real estate professionals boost sales, enhance lead generation, and improve customer management.
Fundamentally, Real Geeks involves two services: a customer relationship manager (CRM) and a website builder. Unlike other similar services, Real Geeks doesn’t cater to other sectors or industries.
Part of its service is that its websites are internet data exchange (IDX)-integrated, which then connects to the CRM platform. That means agents can showcase their listing online, generating leads from potential buyers looking in the neighborhood.
However, its standout feature is the lead manager CRM: it allows agents to capture, communicate, and nurture leads within a single interface, covering everything from customizable property alerts to drip campaigns and auto-responders.
Overall, Real Geeks is a robust platform with a user-friendly interface.
Through its in-depth analytics, real estate professionals can track the success of their marketing campaigns and lead conversion rates to help inform their sales strategies going forward.
Real Geeks Website Builder
Nothing drives real estate lead generation more than a high-quality, up-to-date website. Real Geeks’ website builder with internet data exchange (IDX) integration is a realtor’s dream. You can create sleek, professional websites with ease using ready-to-go templates.
And, if you’re not 100% happy with the template, use the Custom Design Editor to switch and swap designs, customize colors, and alter any design elements before going live. There’s even a collection of embeddable widgets to include, such as a home valuation widget and a contact form widget.
Here are some of the pages and features available in the Real Geek Website Builder:
- Agent Landing Pages
- Custom Lead Capture Forms
- Coming Soon Landing Pages
- Market Report Landing Pages
- Home Valuation Tool
- Custom Design Editor
Of course, the most important feature is real-time listings. Your site will get the latest property data every 15 minutes using its Property IDX.
And with its incredible SEO features, localization strategy, and user-friendly design, you’re sure to see your conversions skyrocket.
What Property Valuation Tools Does Real Geeks Offer?
Real estate is as much about sellers as buyers. Capture seller leads with the Real Geeks Home Valuation Tool: a widget you can embed on any page and help prospective sellers determine how much their home is worth. It uses the latest data to evaluate each property.
For the best results, you can create unique home valuation landing pages tailored to each community or neighborhood under your purview. Add images, text, and calls to action to target and convert these leads.
What Is The Real Geeks MoveTo App?
One of the newest features from Real Geeks, the MoveTo App, is a “fast and reliable way to search for homes.” Through the app, home buyers can rapidly search an area for homes within their specifications, e.g., budget, bedrooms, and bathrooms.
And, while prospective leads are tapping through the intuitive user interface, you’re building a database of lead activity.
You’ll receive daily updates on which properties your leads are looking at. Plus, when a new property becomes available, you can target certain individuals based on their viewing habits.
Real Geeks Integrations
No platform works alone in today’s digital ecosystem.
That’s why any CRM or website builder you choose should integrate seamlessly with the most popular software available.
Real Geeks is no different.
The platform can integrate with other major services like Gmail, MailChimp, Dubb, Thanks.io, and BoomTown!
Real Geeks CRM
Once you’ve got some real estate leads, managing them and funneling them toward a sale is key. Purpose-built for the real estate industry, Real Geeks’ CRM system helps optimize your workflows and identify the best leads to prioritize.
You may find the Real Geeks CRM dashboard a little convoluted and confusing. However, the features themselves are well-thought-out and designed.
Realtors have the option to automatically assign leads based on source and geographic location, track their activity as they interact with your company, and contact them with SMS autoresponders and scheduled appointments.
In fact, all conversations automatically sync to the CRM system alongside integrating with prominent email marketing platforms.
You can also filter your leads database based on user behavior, property views, geographic area, budget, and more, helping your team identify prospects intelligently.
The Real Geeks Automated Email Drip System
As part of your workflow, you can add automated drip email campaigns. This involves sending a series of pre-written automated emails to subscribers or leads at specific intervals.
Through Real Geeks, you can optimize your emails, setting when they’ll send and who they’ll get sent to. Indeed, you can customize your drip campaigns for each lead source, market, and other crucial variables.
Because of the customization and personalization, you’ll see higher engagement than in traditional real estate email marketing.
However, while it’s a helpful system, it’s not as advanced or versatile as a dedicated email marketing platform. Nor can you customize the email templates or get advice on the email copy as found elsewhere.
Real Geeks SMS Autoresponders
Did you know faster customer response times improve your overall chance of conversion? SMS texts also have one of the highest open rates of all digital communication.
The Real Geeks platform’s SMS auto-response features allow you to convert leads to appointments to sales.
You can respond to multiple leads simultaneously, setting automatic follow-up texts and reminders. Your site will then store this contact information and help determine the lead’s intent.
For example, based on their search criteria, you can send them SMS updates on new listings they’d be interested in.
The Real Geeks Facebook Tool
Facebook Ads is a popular medium to advertise properties online. Through Real Geeks, you can create, update, and post Facebook ads in a matter of minutes.
The platform integrates directly with Facebook advertising, delivering everything you need to know about your ad’s performance, from pixel tracking to metrics like CPC, likes, shares, and other conversion factors.
Then, when they’re interested, you can funnel your new prospects toward a custom-made landing page built with Real Geeks’ website builder.
Does Real Geeks Use AI?
Almost all SaaS (software-as-a-service) companies are integrating artificial intelligence (AI) systems into their services. Geek AI Assistant is Real Geeks’ answer to the AI revolution.
Your new AI helper can respond to leads 24/7, answering questions based on a script format. This AI assistant takes off some of the heat for small teams struggling to keep up with the constant flow of leads, helping nurture and inform leads until you contact them.
However, with new advances in generative AI (i.e., ChatGPT), Geek AI is no longer quite so impressive. While its use of buyer and seller-specific scripts will improve your ROI, it cannot have full-length conversations like some SaaS platform AIs. So, don’t expect it to deliver any information beyond what’s in the script.
Real Geeks Market Reports
Becoming an industry authority won’t just attract new real estate leads; it’ll also help you skyrocket up Google’s rankings.
How? By creating regular market reports, you can inform your customers and other professionals about the latest happenings in your local real estate market.
Buyers, sellers, and other professionals will share these reports, improving your trust rating in Google and boosting your SEO.
Real Geeks Real Leads Service
Real Leads by Real Geeks is another service that’s dedicated to real estate lead generation through Facebook and Google Ads pay-per-click (PPC) campaigns.
It works seamlessly to generate buyer or seller leads through PPC ads, funnel them toward a specific landing page, and help capture their contact information.
By managing the whole process from start to finish, it works effectively to close the best deals. And it also functions alongside other aspects of the Real Geeks’ platform.
Real Geeks Customer Reviews
Don’t just take our word for it – Real Geeks reviews positively with users who praise its easy-to-use features and impressive lead generation.
On G2, where the platform is rated 4.5 out of 5, customers report that it’s highly effective in generating leads, saving time and effort.
In one Real Geeks review, a small business owner brands it “The Secret Behind My Success,” while another person claims it saved them over 5+ years of business growth.
Of course, not everyone was so pleased. Some complained that it was difficult to use and that the quality of the leads was awful. Others mention that customer support is lacking and is slow to help fix issues.
It should be noted, however, that these negative Real Geeks reviews are all several years old, and newer reviews hold the customer support and quality of leads in high regard.
Real Geeks Pros and Cons
- Integrated CRM: Offers a centralized system for managing and nurturing leads, streamlining communication and organization for agents.
- Website Builder: Provides SEO-optimized, mobile-friendly websites integrated with MLS data, ensuring updated listings for potential buyers.
- Lead Generation Tools: Offers tools like Facebook marketing and Google PPC (pay-per-click) services designed to drive traffic and generate more leads.
- Analytics: Ability to track website visits, lead conversions, and other relevant metrics to evaluate and improve marketing strategies.
- Customizable Property Alerts: Allows agents to communicate consistently with potential clients, keeping them informed about relevant property listings.
- Ease of Use: Many users find the platform’s interface intuitive and user-friendly.
- Continuous Upgrades: The platform often introduces new features and improvements based on feedback and industry trends.
- Pricing: Some users might find the platform a bit pricier than other real estate software solutions.
- Learning Curve: While user-friendly, some agents might need time to familiarize themselves with all the features.
- Customization Limitations: The website builder, though effective, might not offer the same level of customization as specialized website design solutions.
- Integration Issues: Some users have reported occasional challenges integrating with third-party tools or services.
- Support: While many find their support helpful, there might be occasional delays or unaddressed concerns, as can be the case with many platforms.
How Much Does Real Geeks Cost?
Getting started with the Real Geeks Platform costs $299 per month. For that, you get 1-2 seats, the website, and the CRM platform. However, you’ll need to pay $500 in setup fees and commit to 12 months with the platform.
For this base price, you’ll get access to almost all the major features listed above, except Geek AI and Real Leads. These are considered separately.
Here is a Real Geeks Pricing Chart We Put Together For You:
Initial Setup & Commitment
One-time setup fee
Monthly Subscription (12-month commit)
Access to the website and CRM platform for 1-2 seats. Does not include Geek AI and Real Leads.
Complete access to the Geek AI feature
Real Leads (Facebook)
Tier 1 Pricing for Facebook
Real Leads (Google & Bing)
Tier 1 Pricing for Google & Bing
Custom ads creation with your picture, logo, and brand message. Includes retargeting pixel. Ads are dynamic, animated, rich media tailored to screen size. Displayed on Google Network and Facebook.
A “zero-effort, done-for-you” solution using AI technologies to enhance real estate lead generation and boost site traffic.
Note: Prices are as listed. Features and services may be subject to change. It’s always recommended to check the official site or contact the company for the most up-to-date information.
You’ll have to pay an additional $200 per month for complete access to Geek AI.
Meanwhile, Real Leads Tier 1 pricing begins at $500 per month for Facebook and $600 per month for Google & Bing.
In addition to these features, you can also get:
- The Real Geeks Brand Boost which costs $300 per month.
The in-house marketing and design team will create custom ads using your picture, logo, and brand message. They’ll add a retargeting pixel and work hard to improve your ROI.These dynamic animated rich-media ads are shown on Google Display Network and Facebook. They’re also tailored to the appropriate screen size.
- The Real Geeks Traffic Blaster which costs $300 per month.
Harnessing their 15+ years of real estate lead generation experience, the Traffic Blaster is a “zero-effort, done-for-you” lead generation solution that’ll help boost traffic to your site using AI technologies.
Real Geeks Alternatives
After conducting extensive research, only a handful of alternatives provide an encompassing solution that combines website functionality, lead management, and CRM capabilities on a scale as expansive as Real Geeks does, complete with its multitude of features and advantages.
For those seeking a more budget-friendly option with less features and benefits, you could also consider Showcase IDX (read our Showcase IDX reviews).
However, it’s important to bear in mind that Showcase IDX does not present anywhere near the same breadth of features and advantages as offered by Real Geeks or the CHIME CRM.
Verdict: Real Geeks Review
All in all, I am very impressed with Real Geeks features and benefits. They are a renowned and comprehensive solution for real estate professionals working to attract leads and convert them into customers.
Its integrated CRM, intuitive website builder and an assortment of other tools provide realtors with everything they need to master real estate digital marketing. And the platform’s commitment to continuous innovation means new features are always coming out.
However, while it’s an invaluable source for real estate lead generation, there are caveats.
The pricing, in particular, is quite expensive, and users must pay extra for features like Geek AI and Real Leads, deterring small agencies or individual realtors.
Moreover, Geek AI isn’t as cutting-edge compared to some advanced SaaS AI tools. The learning curve, occasional integration issues, and reports of inconsistent support should also be noted.
Nonetheless, Real Geeks is a powerful tool in the real estate agent’s arsenal, and the remarkable feedback from the vast majority of customers proves it can be the lead generation engine your business needs.
I hope you find this Real Geeks review helpful. Let us know your thoughts on Real Geeks in the comments below!
Looking for even more real estate leads? Check out our REDX review and get a generous discount.
About The Author: This article was researched and published by Tim Schroeder. As a husband and wife real estate team residing in Florida, Tim Schroeder brings deep expertise with over 8 years of experience as a licensed real estate agent.
Deb and Tim Schroeder have earned numerous real estate industry awards and recognitions. They have been recognized by Orlando Magazine as a “Top 100 Real Estate Professional” as well as earned Top Producer Designations with the Orlando Realtor Association for 6 years straight.