Agent Marketing Essentials Home

Chime CRM Review 2024: Pros, Cons, & Alternatives

Chime CRM Review

Our thorough analysis of the Chime CRM for real estate agents.

With an ever-growing demand for housing, real estate remains a lucrative field. As more people venture into real estate, aspiring agents often face the challenge of succeeding in a competitive industry.

To increase your chances of success, emulate the strategies of thriving professionals who invest in their careers. This may involve further education, leveraging online services like REDX for leads, and adopting modern tools and technology to streamline your real estate business.

Each year, new innovations emerge to help real estate agents manage their work more efficiently. Companies like Chime CRM recognized the need for this transformation. They’ve developed a suite of tools to support real estate agents by closely collaborating with them to understand their specific needs and enhance their business operations.

Chime CRM’s ongoing commitment to innovation and agent collaboration ensures that the industry evolves, reducing the likelihood of agent failure, particularly in the first year.

Chime CRM Review

Chime, a real estate CRM platform, specializes in lead generation and streamlines marketing for agents, brokers, lenders, and real estate professionals. It aids in customer interactions, lead management, and team coordination, offering a robust solution for industry challenges.

When you visit the CRM website, they categorize their solutions to meet your specific needs, with options for agents, teams, or brokers. By selecting a category, Chime offers tailored products and solutions that align with your role and objectives.

Here are some interesting stats about the Chime CRM:

  • Chime CRM is used by over 10,000 real estate agents worldwide.
  • On average, Chime CRM helps agents generate a 42% increase in leads.
  • Agents using Chime CRM experience a 30% higher conversion rate compared to other CRM systems.
  • With Chime CRM, agents save an average of 3 hours per day on administrative tasks.
  • Chime CRM boasts a 99.9% uptime guarantee, ensuring uninterrupted access for agents.
  • Agents who use Chime CRM see an average ROI of 300% within the first year.
  • Chime CRM’s mobile app has been downloaded over 500,000 times by real estate professionals.
  • Users of Chime CRM report a 96% satisfaction rate with its user-friendly interface and features.
  • The average response time for customer support inquiries with Chime CRM is less than 15 minutes.
  • Chime CRM integrates seamlessly with over 50 popular real estate tools and platforms.

Schedule a Free Chime CRM Demo

Chime CRM Main Features

A variety of different products and services are available for real estate professionals to use through Chime.

Products and services are best classified under three overarching categories.

Chime CRM Offers Customers the Following Products:

  1. A Responsive CRM
  2. An Intelligent IDX Website
  3. Additional Optimized Marketing Options

To best understand the wide range of features available under these categories, we will do Chime CRM reviews of each feature individually.

Chime CRM Features

Responsive Real Estate CRM

Chime’s responsive CRM provides several a powerful suite of features that work together to create a lead generator and manager like no other.

Chime CRM features include AI Assistant, Lead Insights, Operational Intelligence, Reporting and Forecasting, Automated Lead Nurturing, Communication Management, Smart Plans, Power Dialer, Mobile App, and Integrations.

Each feature contributes to an experience unlike many other CRM tools available to real estate professionals.

Operational Intelligence

Chime CRM Operational Intelligence helps users make informed business decisions and have the ability to measure web traffic in a live timeline.

With Operational Intelligence, the listing management feature helps the best match up buyers with the proper listings. Then a communication analysis is done to best streamline the communication.  

Automated Lead Nurturing 

Chime CRM’s automated nurturing feature helps professionals find the proper lead match that best aligns with the search criteria. It also helps real estate agents set up automatic property alerts based on customer behavior and encourages prompt actions on the customer’s part.

By using instant market analysis and ongoing trends, automated nurturing can best make use of data to help real estate agents.

Power Dialer

The Chime CRM Power Dialer provides professionals with smart scripts that enable them to approach leads in the best possible way.

The power dialer provides the ability to set up automated text or voice messages for unanswered calls and transfer calls directly to an available agent.

By using the pipeline status and profile information, professionals can also create custom call lists or generate automatic call lists.

AI Assistant

The Chime software AI Assistant is an incredible tool that allows agents to easily follow up with the right campaigns and workflows using Smart Plans.

Using automatic and instant responses, AI Assistant helps turn leads into new business through seamless integration.

Also, you can send automated property recommendations using Auto Property Alerts.

Transaction Management

Transactions can be streamlined from start to finish with Smart Plans, a paper transaction tool.

Also provided is a full reporting suite for ease of management. With Smart Plans, you can customize plans to create automatic workflows that maximize your workday.

With powerful integration tools, you can easily keep track of any transaction day.

Digital tools are provided to easily get and stay organized.

Don’t worry about a messy file management system. Professionals will be able to keep all of their documents in one place and easily upload files from their local device via Dropbox and Google Drive integrations.

Leading Routing

The Chime CRM has really good lead routing features. This allows for no lead to fall through the cracks.

With Chime, you can automate lead distribution and improve agent follow-up.

You can assign leads to agents, assistants, lenders, and other custom roles based on location, price, type, or source.

In addition to automatically routing leads to agents, use Next Up or Blast Alert to ensure that leads are contacted within a predefined period of time.

By customizing roles, you can easily add the correct team members to collaborate on client relationships.

Use the Chime CRM “Lead Pond” to share and distribute leads within your team.

Agents can easily claim leads that are added to the lead pond to maintain maximum productivity.

Mobile App

An intuitive Mobile App allows you to take the Chime CRM anywhere you go.

Users can contact prospects quickly using automatic dialing and stay thoroughly connected through real-time chat and instant notifications.

They can also sort, filter, and engage leads on the go. Also, never miss out on a chance to close with instant notification and real-time chat with leads and your team members.

Use the Chime CRM Power Dialer right from your Mobile App and contact your leads easily and call prospects quickly with automatic dialing and drop voicemails.

Chime CRM Integrations

Integrations allow you to give your productivity an extra boost by connecting Chime CRM to your favorite tools and services.

Auto-import leads from platforms such as Redfin, Zillow, Realtor, Trulia, REDX, and much more.

The Chime CRM platform also supports popular apps such as Gmail, Mailchimp, BombBomb, Google Calendar, Microsoft Exchange, and Zapier.

Transaction tools like Broker mint and Dotloop are also supported.

Chime Websites With Intelligent IDX

Intelligent IDX is an incredible tool that real estate agents can use through Chime CRM. IDX is an acronym for Internet Data Exchange.

Real estate professionals use the IDX to display very comprehensive and up-to-date property listing data through their real estate websites.

Another way to put it is that IDX is a data feed of listings provided by an MLS system.

The Chime platform offers several great features that offer great value to real estate professionals.

Every agent needs an IDX website and with Chime, you can make a professional real estate IDX website for your clients to search through.

Chime CRM is a great all-in-one solution but if you are only looking for an IDX plugin, you can check out our article on the best IDX WordPress plugins as well as our Showcase IDX review.

IDX Websites

Chime provides professional templates that you can use to design your website. The easy-to-use CMS helps customize the site design with just a few clicks.

With an IDX website, users can manually add pocket listings of their choice and offer nationwide support for MLS.

Use your site to attract new leads while cultivating insights through site activity analysis.

The Chime CRM theme library allows you to pick and choose the way you want to show off your brand the right way with gorgeous site templates that simplify the design process, saving you much-needed time.

Don’t worry about being tech-savvy. The easy-to-use content management system allows you to use a simple drag and drop control and complete your site with just a few clicks.

Chime CRM supports hundreds of MLS nationwide and receives hourly updates for the most up-to-date information for your visitors.

You can also have the ability to add your pocket listings to the site.

A Robust Data Dossier 

Using data to make proper business decisions should always be an important cornerstone for any real estate professional.

Users have access to detailed and updated information on hot properties, demographics, and marketing trends.

Also, you can research the school district for more than 190,000 neighborhoods spread across 29,000 cities.

The advanced school district search is an incredible feature. You can support school district search so leads can find the best-fit area for their next step.

High-Value Lead Capture Tools

Chime’s IDX websites keep lead capture as a key focus with various lead capture tools.

Features like scheduling a tour, home evaluation, and mortgage calculator gather insights on lead preferences, while frequent MLS updates and fast load times make the IDX site SEO friendly.

Flexible & Custom Real Estate Website 

Use Chime’s user-friendly platform to create a custom real estate website for yourself. Users can create and configure their websites without having any expertise.

Based on your requirements, you can edit the website page hierarchy, enlarge your logo, customize titles, customize descriptions, or configure the themes.

You can also use the platform to include preferred images, reviews, properties, texts, and lead forms. The responsive website design ensures a perfect fit for every screen size.

Chime CRM Optimized Marketing

Every real estate professional understands the importance of marketing their services to attract more leads.

Chime offers a comprehensive marketing suite with several features that will empower you to create powerful marketing campaigns targeted at the correct leads.

Lead Generation

Chime’s lead generation is a multichannel online advertising service that identifies and attracts potential leads with proven success.

With Chime Real Estate CRM, harness the power of intent targeting and social info to identify and attract buyers and sellers.

Cutting-edge technology automatically optimizes your advertising strategy. Take the guesswork out of high-frequency bidding, keyword selection, and creative planning.

Re-Target Leads With The Chime CRM

Use this feature to help users invest the marketing budget strategically to reach potential leads, ensuring maximum possible conversions.

In marketing, re-targeting is a powerful strategy that enables you to present your marketing to the right audience that you are more likely to secure conversion.

Every great marketer knows the value retargeting can offer to real estate professionals.

Branding Ads

With Branding Ads, establish your marketing presence, and build your business.

Real estate professionals can use targeted ads on social media platforms and popular websites to gain exposure and establish a brand voice.

Property Promotion ads help promote specific properties and emphasize key listings; Zip Code Dominator ads help earn a competitive edge.

Sphere Loudspeaker helps establish an online presence. Branding Ads help you spread the word as you build your brand.

Chime’s process is focused on bringing eyes directly to your ads.

Targeted advertising makes you stand out in your area. Tap into your sphere to encourage referrals.

Stay top of mind and build a presence in your market. Your ads will be shown on Facebook, Google, Instagram, Yahoo, Bing, YouTube, The New York Times, and Something Digital.

Direct Mail Through Chime CRM

Direct mail is a long-established strategy to attract new leads. Reach leads at their doorstep with targeted direct mailers. Use targeted mailing campaigns that leverage proven designs to encourage conversions.

Through the Chime real estate platform, you can lock down an entire zip code and eliminate competition for that particular area. Think about it, encourage prospects where they spend the most time.

You can use Chime’s targeted postcards that contain campaign designs and calls to action to encourage conversions.

Have a particular area in mind? You can farm an area exclusively with Chime.

Ensure you’re the only one farming your area, Chime clients get exclusive rights to send our targeted mailers to their farm area.

Chime CRM Solutions for Real Estate Agents

Schedule a Free Chime CRM Demo

Chime offers several different solutions depending on which specialty need you have around working in real estate.

Solution packages are offered to agents, teams, and brokers. Each solution has a different portfolio of Chime features bundled together that makes the most sense for your needs.


The real estate agent package features a variety of different features that will assist in operating a successful business.

Chime can offer agents the ability to accelerate their business with marketing and lead capturing all the way to lead conversion and nurturing.

Several core features are provided to agents in the form of lead capture, tracking and insights, qualification and nurturing tools, and a communication toolkit.

For Real Estate Teams 

Successful real estate businesses have been built through the power of teams. The Chime CRM offers a package that allows you to easily collaborate and work with your team.

With Chime’s lead generation campaigns, teams can easily focus on getting leads. Team leaders can benefit the most from this package.

All the tools needed to set up your team’s goals and monitor individual performance effectively is provided by Chime.

Everything is provided in one system with a powerful lead conversion system.

Top features provided include capture leads for everyone, high convert tools for members, team collaboration and communication, and team goal and performance.  

For Real Estate Brokers 

Real estate agents are not the only professionals that can benefit from Chime’s services. Brokers can receive a strong suite of tools that are built to empower and help you respond with data-driven decisions.

Brokers can rely on Chime to help them build a strong organization, establish smooth collaboration, and improve overall team performance.

Features include powerful organization, team collaboration, team performance, and business monitoring.

How Much Does Chime CRM Cost? 

The Chime CRM has three pricing plans starting at $299 per month to $1500+ a month all depending on the solution you need whether you need it as an individual agent, for your team, or as a broker.

Chime CRM believes that no one size fits all. Different real estate professionals have different needs when it comes to using tools and software.

Something to make note of is that there is no free trial for any of Chime’s services but they do offer a demo.

Their platform is highly rated and used by many real estate professionals. Therefore, they do not offer a free trial but you can request a Chime CRM demo here.

Solo Real Estate Agent Cost

For solo agents or very small real estate teams, this plan suits one to three individuals. These Chime CRM Plans start at $299 per month.

Often, this is a great place to start and worth the investment for an individual real estate professional.

Real Estate Team Cost

Chime CRM Packages for teams start at a cost of $899 per month.

This package is great for team sizes of around fifteen to one hundred people. For each user that is added, Chime does charge an additional $15 per month.

Teams provide greater access to Intelligent CRM and IDX website building capabilities. This package will empower your growing team and ensure they have the tools necessary to succeed.

Real Estate Broker Cost

For brokers, Chime CRM does not offer a defined price but rather requires brokers to obtain a quote based on their business needs.

Chime offers a customized solution for brokers that enable them to get the best use of Chime’s services.

This package is great for business sizes ranging from one hundred plus employees.

In addition to receiving a customized solution, Chime also offers the IDX Website capabilities and the Intelligent CRM with a special broker admin backend.

Please note that the Chime CRM costs listed below are subject to change.

How Much Does Chime CRM Cost?

Chime CRM Lead Generation Add-Ons Costs: CRM Costs For Add-ons

Chime Branding Ads

Chime CRM Customer Support

Using any real estate CRM platform will require a learning curve at first. Although Chime has created an easy-to-use and simple user interface, questions will still come up.

As a real estate professional, your schedules are constantly booked up and filled with tasks. That’s why Chime offers several different ways to support real estate professionals.

Have a question, try emailing Chime. Users can send queries to [email protected], Monday through Friday between 8 a.m. to 5 p.m. PST. This is especially beneficial to those on the east coast because they can send out evening-based questions and get responses.

Need to speak to somebody by phone? Phone agents can be reached at 855-981-7557, Monday through Friday, 8 a.m. to 5 p.m. PST.

Not all CRM software companies provide an actual phone hotline. This is a great way to connect with a Chime CRM member and have all your questions answered easily over the phone.

Learning a new CRM platform can be difficult. Chime does provide training resources for real estate professionals to use.

Although there is no in-person training available, customers are encouraged to use blogs that include in-depth articles on tips, guides, technology, trends, and more.

There is also a library filled with eBooks, webinars, videos, infographics, and podcasts.

One important note to make is that there is no ticketing support system as of the time of this Chime CRM review.

You will have to rely on an email or phone call. Often, if your issue is not resolved on the first touch base, you’re going to need to follow up.

Without a ticketing system, there is no record or follow-up on the Chime side. This is why an email thread may be your best bet if you need to resolve an ongoing issue.

Get a Chime CRM Demo

Chime CRM Pros & Cons 

Reviewing the platform from both sides of the spectrum, it’s important to identify the pros and cons of using Chime CRM. With so many different platforms on the market, this is a great way to identify the wins and the shortfalls.

Pros and Cons will help you identify if the Chime CRM platform makes the most sense for your needs.

Chime CRM Pros

  1. Lead Generation: Chime CRM is excellent for lead generation, offering various tools and features to help you capture and nurture leads effectively. It can help you convert website visitors into potential clients.

  2. Automation: Chime offers automation features for tasks like follow-ups, email marketing, and lead distribution. This can save agents significant time and improve efficiency.

  3. Customization: Chime allows for a high level of customization, enabling agents to tailor their CRM system to their specific needs and branding.

  4. Mobile Accessibility: The platform is mobile-friendly, making it easy for agents to access essential information and manage tasks on the go, which is crucial in the fast-paced real estate industry.

  5. Integration: Chime integrates with other popular real estate tools and services, such as MLS data, allowing for a seamless workflow and comprehensive data management.

There are many advantages when using Chime CRM. The engineers who designed the CRM made it easy to use for real estate professionals.

The dashboard that shows new leads, opportunities, to-do lists, and business goals allow you to drill down into each focus. It also helps you manage tasks and stay on top of all your opportunities.

Chime CRM Cons

  1. Learning Curve: Chime CRM can have a learning curve, especially for new users. Its extensive features may take time to fully understand and utilize.

  2. Cost: While Chime offers various pricing plans, some users may find it relatively expensive compared to other CRM solutions, especially when integrating multiple add-ons.

  3. Limited Social Media Integration: Chime’s social media integration is somewhat limited compared to other CRM platforms, which could be a drawback for agents who rely heavily on social media for marketing.

  4. Customer Support: Some users have reported inconsistent customer support experiences, with response times and issue resolution varying.

  5. Complexity: The high level of customization available in Chime can be overwhelming for some users, making it important to strike a balance between customization and simplicity.

Reports have been made of agents who used the Chime CRM to follow up on leads and did not get a single response. Your results are also not guaranteed.

Also, if you are coming from another system, it may be difficult to transition to the Chime real estate CRM.

Maybe you just got your real estate license from an online real estate school such as Colibri Real Estate, AceableAgent, or The CE Shop? If you are brand new to the real estate business, before pouring all your money into an expensive CRM, you should first go out and learn the fundamental concepts of the business. Only then with a proper understanding of the real estate business should you use Chime as a powerful way to supercharge your business.

Chime CRM Alternatives

  1. Real Geeks is a popular alternative to the CHIME CRM and would be my second favorite real estate CRM. It’s also a bit more affordable than CHIME, making it definitely worth your consideration. To learn more, read our comprehensive Real Geeks reviews.

  2. Showcase IDX is another possible option, especially if you’re seeking a lower cost IDX website without some of the full CRM capabilities that Chime or Real Geeks offers.

  3. Close CRM is designed to help businesses manage their sales and customer interactions more effectively. To learn more, read our comprehensive Close CRM review.

  4. Monday CRM software can handle real estate sales pipelines, client onboarding, clients’ listing status, marketing, and much more! Having said that, it wouldn’t be my first choice for real estate agents.

Chime CRM Review – Final Thoughts

Based on customer sentiment when reviewing the feedback provided by customers, it seems that there is a lot of positive feedback and case scenarios on how Chime CRM has been beneficial to many real estate professionals’ businesses.

The Chime CRM was founded to solve a large gap in the market by taking mundane old-school redundancies and fixing them with a comprehensive software platform that truly has the real estate professional in mind front and center.

Engineers from Chime spent a considerable amount of time understanding what is important for a variety of different real estate professionals. The Chime CRM service continues to roll out new features and ones to match the demands of the real estate industry.

Any real estate professional that is serious about investing in their business to drive efficiency and profitability should highly consider Chime as a lead generation, Website IDX, and marketing solution. The suite is feature-rich and has different options that real estate agents can leverage to enhance their business.

If you are still undecided, I suggest you request a Chime CRM demo and then compare it with what you get from Real Geeks.

If you are somebody who believes need a powerful lead generation CRM to optimize your business, then you should strongly consider signing up for the Chime CRM.

Click Here to Schedule a Chime CRM Demo

One Response

Leave a Reply

Your email address will not be published. Required fields are marked *

⬇️ SHARE "Chime CRM Review 2024: Pros, Cons, & Alternatives"