Is Showcase IDX the best IDX WordPress plugin for real estate agents in 2023? Read our Showcase IDX review to learn more.
Through the links in our Showcase IDX review, you can claim a free 10-day account with live MLS data and no setup fees. No credit card is required for the Showcase IDX trial, making it a great ‘try before you buy’ opportunity.
Real estate has become exceptionally competitive for agents, with a market on the rise, and for the first time, the number of agents surpassing available listings.
The primary focus for a real estate agent, ensuring a thriving and enduring business, is generating new leads.
By establishing a robust customer pipeline, you can outshine your competition and secure your status as a top performer in the market.
To attain new leads and excel in this competitive arena, real estate professionals must invest in the right tools and resources to support their goals.
One such tool is Showcase IDX, a leading platform for real estate search and consumer engagement.
Showcase IDX is our top pick for the best IDX WordPress plugin for your real estate website.
This platform aids agents, teams, and brokers in lead generation, website improvement, and standing out from their peers.
Continue reading for our full Showcase IDX review.
- What Is Showcase IDX?
- Showcase IDX Review
- Showcase IDX Search & Results
- Showcase IDX Listings Pages Review
- Showcase IDX Mapping Tool Review
- Showcase IDX CRM Review
- Who Should Use Showcase IDX?
- How Much Does Showcase IDX Cost?
- Showcase IDX Pros and Cons
- What Are The Best Showcase IDX Alternatives?
- Showcase IDX Overall Rating
- Showcase IDX Review – Final Thoughts
What Is Showcase IDX?
Founded in 2013, Showcase IDX was developed to provide better marketing tools for agents.
IDX is short for internet data exchange which essentially allows agents to connect their website with the local MLS saving them the time and trouble manually entering new listings.
The company bridges the gap between real estate agents and software engineers to bring a suite of services through the Showcase IDX platform that empowers agents to generate new leads faster and more effectively.
Over 6 million customers used IDX search on agent and broker websites just last year alone. Agents experience a lift in traffic from Google due to the usage of Showcase IDX.
In 2019, the Showcase IDX platform was nominated to be the leading IDX WordPress plugin for real estate.
With a mission to democratize technology for agents and brokers, it’s no surprise the company has launched many innovative products that help people find and buy their dream homes. Powered by innovative cloud-based tools, Showcase IDX helps agents and teams provide a consistent and exceptional experience at scale.
Showcase IDX has several features and integration customers, and agents will really enjoy.
Customers can get the experience they expect from the MLS such as listings with unique local information, portal quality property search, automated messages, and targeted campaigns.
With a supportive community in place, agents can keep improving your business and usage of Showcase IDX over time.
Showcase IDX Review
Showcase IDX has a total of four core products and services available to its clients broken up among two plans.
The platform is made up of search and results, listing pages, mapping, and CRM tools.
Each of these products and services is beneficial for agents and brokers to use when generating new leads on their sites.
Showcase IDX Search & Results
Showcase IDX guarantees a portal-quality property search.
The search tool gives buyers and sellers the ability to search with the most advanced IDX property search available.
When a potential customer lands on your site, the unique set of consumer tools is designed to quickly engage your site’s visitors to drive conversion into possible leads.
Having a professional website is a great extension of your brand and if customers know they can leverage tools on your site when searching for a home, then they most likely will visit back again and work with you.
The Showcase IDX plugin installs within minutes.
The search technology seamlessly combines advanced map-based searching with the ability to focus on search detailed MLS features without overwhelming the user.
Most customers are using their mobile devices when house hunting and the search tool happens to work great on mobile too.
There is an automation feature built-in as well.
Create a system that automates your follow-ups with personalized content that will engage your potential clients. All data housed in the search refreshes every 15 minutes.
Also, you can customize the look and feel of your search.
Easily add the IDX search and engagement tools with your overall website design and keep your site looking more professional.
Another great feature of the search is that you can create custom searches and hot sheets that highlight the best parts of the local neighborhood.
For example, you can share different restaurants and hot spots for entertainment within the neighborhood.
Showcase IDX Listings Pages Review
A book is often judged by its cover on the web. The way you present your website and listings on the web will directly impact the brand perception you portray to potential clients.
With Showcase IDX, you can stand out with stunning real estate listing pages. By having professional and aesthetically appealing listings, you are more likely to attract and capture new leads.
Listing pages by Showcase IDX lets you compete against some of the larger real estate platforms like Zillow, Redfin, and Trulia.
Listing pages is a simple and affordable tool that real estate agents can leverage to make their site more competitive.
Why is having your own real estate listings page so important?
Did you know that 95% of home buyers visit real estate agents’ websites during their home search? However, only 32% of real estate agents have their own website separate from the brokerage site.
A great feature of the Showcase IDX WordPress plugin is that it turns your website and marketing into a living platform.
Customers will receive drip emails with new listings, and be shown continually updated hot sheets, and detailed listing pages.
Your real estate website will be a living and breathing platform for all potential clients to use as a resource.
One of the most common problems home buyers have is finding all the complete information in one place.
The bounce rate on websites is high when not all of the listing information is presented. This could also be frustrating for the buyer as they have to hop around sites to find the info they were looking for.
The good thing with Showcase IDX listings is that you will be able to keep visitors on your site longer.
Every piece of MLS information and premium property data is presented on the listing page.
Showcase IDX Mapping Tool Review
Delivering a high-quality, personalized experience that keeps visitors on your website longer is the key to capturing more buyer and seller leads.
Showcase IDX features state-of-the-art mapping IDX that completely delivers a whole new experience for visitors. The maps are more tailored than the generic google map-driven competitors.
Zillow, Redfin, and Trulia all have generic maps that lack detailed information.
With Showcase IDX, an agent can stand out with their own custom map powered by the same technology powering Facebook, The Weather Company, Adobe, Snap, and Mastercard.
With the mapping feature, you can highlight your expertise in the local market. Create hyperlocal searches and edit polygons to target your niche.
Leverage hot sheets to showcase the best areas around town that clients would be interested in. Mapping gives more detail in a visually appealing and unique approach.
Showcase IDX CRM Review
Having an all-encompassing CRM tool makes a big difference in real estate.
The ability to manage your leads and maintain a level of organization can have a significant boost to overall efficiency for the agent’s business.
With Showcase IDX, real estate agents gain access to an integrated real estate CRM tool that enables the ability to view insights into your clients, prevent opportunities from slipping through the cracks with automated follow-ups, and effortlessly manage your team.
The CRM tool is included with the WordPress IDX plugin.
With the Showcase IDX CRM, you can effectively use the lead generation tools to capture and automatically sync your contact information.
The great part about using the CRM tools is that it learns in minutes, not months. The tool adapts to your process while at the same time won’t slow down sales and will not require IT support.
The CRM is easy to learn and highly accessible to customize. This enables agents to focus on what matters in their business which is managing and developing their client relationships.
A great feature of the Showcase IDX CRM is that you can automate a lot of the workflow agents may currently do manually.
Examples include emails with new listings, hot sheet updates, and assigning leads manually to the agent team.
Plus, you can also use Showcase IDX CRM tools to automate tasks with a personalized touch and connect existing tools at the same time.
This enables real estate agents and brokers to be much more organized using the CRM versus handling the work manually.
Who Should Use Showcase IDX?
Real estate agents and brokers that are serious about systematizing their business and generating stickier leads should highly consider Showcase IDX as a strong resource for their business.
The platform is great primarily for those that have had some experience in the business already.
Having said that, Showcase IDX is much more affordable than many of the other IDX solutions available.
Even newer agents can use it to jump-start their business, get more leads and begin their real estate career with a stunning IDX website.
Someone who has created a deal flow pipeline has completed several transactions and has a firm understanding of how best to leverage paid resources should consider Showcase IDX as a great tool.
How Much Does Showcase IDX Cost?
- The Showcase IDX Essentials plan costs $74.95 per month
- The Showcase IDX Premium plan costs $119.95 monthly
Like any resource or tool, there are fees associated with using Showcase IDX.
The good news is that the company does offer a 10-day free trial to allow users to see how the platform works and whether or not the tool is right for them.
After a few days of using Showcase IDX, an agent or broker should be able to make a judgment on whether they want to cancel or continue their membership.
With Showcase IDX, there are two plans. Real estate agents and brokers can choose from either the Essentials Plan or Premium.
The Showcase IDX Essentials plan costs $74.95 per month and subscribers can have up to two agents and five administrative users.
Features included are live MLS search and listings updated every 15 minutes, lead capture, SEO Optimization tools, Integrated CRM, and advanced polygon map search. It also offers Facebook and Google Lead signup forms.
Showcase IDX integrates with more than 1,000 apps through Zapier, and Google Analytics listing page tracking.
Showcase IDX also has a Premium plan which costs $119.95 monthly and offers advanced tools with integrations to do more on the agent’s website.
You can have up to five agent users instead of the two that the Essentials plan offers.
Features included are everything in the Essentials plan plus:
- The ability to display demographics on listing pages.
- The ability to exclude locations from search results.
- Eight additional map styles.
- The ability to feature listings by agents or offices at the top of the listings.
- Real-time CRM lead integrations.
There are no setup fees with either plan or if you choose to go with the annual payment option, you can get 2 months free.
A perk that Showcase IDX extends to users is the lack of requirement for a credit card on file to use the trial offer.
Usually, it is a common practice by software companies to take the card upfront which makes it more difficult to cancel the plan afterward.
Also, the trial does include live MLS data and access to all premium features.
Showcase IDX Pros and Cons
When reviewing any product or service, it is important to look at both sides of the table for customers to truly have a 360 understanding.
Showcase IDX is no different. There are both pros and cons to using the platform.
Showcase IDX Pros
The big selling point behind Showcase IDX is that it does provide highly customizable searches with added demographic information available.
Also, the polygon-based map search tools give home shoppers a desirable way to locate appealing properties.
Plus, there are integration capabilities available through Zapier which sets up Showcase IDX as a great choice for real estate agents who prefer the CRM, lead generation, and marketing applications they are already using.
With Showcase IDX, you can use them all.
Finally, a great perk Showcase IDX offers to anyone is a free trial without any commitments and full access to premium tools.
There are options for month-to-month billing too which sets it apart from competitors who typically offer annual plans only in the software space.
Showcase IDX Cons
A major limiting feature of Showcase IDX is that it only works with WordPress websites.
If the real estate agent is not using WordPress for their website, then Showcase IDX is not an option they can use.
One other con is that Showcase IDX advertises that it supports over 69 MLS markets including 18 of the 20 largest MLS agencies but in reality, is not available in every market.
Finally, Showcase IDX obviously isn’t free for real estate professionals. You have to decide when and where you are going to put your marketing dollars.
Despite what some may consider as too high of a price, on average Showcase IDX does provide good value based on the features it makes available.
That said, it may not necessarily be great for real estate agents or brokers looking to save on cost.
What Are The Best Showcase IDX Alternatives?
- Chime CRM – Chime is the biggest powerhouse among real estate CRMs and IDX solutions. It’s the best of the best all-in-one real estate solution but it comes at a high cost. You can read our in-depth Chime CRM review on our blog.
- Real Geeks – A very close second place to the Chime CRM, Real Geeks is another all-in-one real estate website solution that you should learn more about. You can read our comprehensive Real Geeks reviews on our website. Real Geeks offers a website builder, IDX, a CRM and much more.
- RealtyNA IDX Plugin – RealtyNA offers a lot of different options when setting up an IDX website and WordPress isn’t required. It’s really not our favorite choice as a Showcase IDX alternative, but feel free to check out what they have to offer.
Showcase IDX Overall Rating
Based on weighing the pros and the cons, Showcase IDX gets a solid score overall.
The platform really does make it easy to integrate IDX functionality right into your existing real estate website.
Also, believe it or not, the fact that the platform does have so few premium features is what makes it so easy to use.
Most other platforms charge setup fees and an annual contract.
However, Showcase IDX shines among the pact by doing the opposite avoiding any setup fees to charge customers and providing a monthly plan.
Customer sentiment also remains high from users who have used or currently use Showcase IDX for their business.
Showcase IDX Review – Final Thoughts
There is no doubt that Showcase IDX delivers a powerful product and service for real estate agents and brokers.
There is a lot of value gained from all the features available on the platform.
However, it is negative that you must be a WordPress user to gain access to this great resource.
That said, if you have WordPress, you can leverage Showcase IDX to add property search functionality to your site which gives you as a real estate professional the edge to compete against big-name home buying shopping portals like Zillow, Redfin, and Trulia.
Your site becomes even more powerful for your business with the built-in lead capture and integration tool.
The main benefit is that Showcase IDX offers a simple product with easy-to-understand pricing.
Showcase IDX is a great solution that many real estate agents and brokers can take advantage of for granted if they are using WordPress.
Take advantage of this powerful service and stand out from your real estate competitors with a professional-looking lead-generating website machine.
About The Author: This article was researched and published by Tim Schroeder. As a husband and wife real estate team residing in Florida, Tim Schroeder brings deep expertise with over 8 years of experience as a licensed real estate agent.
Deb and Tim Schroeder have earned numerous real estate industry awards and recognitions. They have been recognized by Orlando Magazine as a “Top 100 Real Estate Professional” as well as earned Top Producer Designations with the Orlando Realtor Association for 6 years straight.