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Close CRM Review: Features, Pros, Cons, & Alternatives

Close CRM ReviewMore than ever, brokers, agents, and real estate companies need a CRM that can meet the rigors of their bustling day-to-day operations. As such, in today’s blog post, we delve into an in-depth analysis of Close CRM – a tool designed to redefine how real estate professionals manage client relationships.

From its sophisticated features and competitive pricing points to a side-by-side comparison with other top CRMs in the market, let’s discover if Close CRM is indeed the game-changer that your business needs to conquer new heights.

Our Close CRM review provides an in-depth analysis of its features, functionality, pricing plans, and user feedback. We evaluate its customer data management capabilities, workflow management, integration with email clients, interaction tracking, and other key aspects. Additionally, we discuss the pros and cons highlighted by users to help you make an informed decision about using Close CRM for your real estate business.

Close CRM Review – Key Take Aways

  • Close CRM is a popular customer relationship management (CRM) software.
  • It is designed to help businesses manage their sales and customer interactions more effectively.
  • It offers features like lead management, deal tracking, and email automation.
  • The software provides a centralized platform for teams to collaborate and track their progress.
  • Close integrates with various third-party applications, such as Gmail and Outlook.
  • It has a user-friendly interface and can be easily customized to meet specific business needs.
  • Close CRM utilizes artificial intelligence to provide smart insights and predictive analytics.
  • It offers real-time notifications and reminders to ensure timely follow-ups with prospects and clients.
  • Users can generate detailed reports and analyze sales data to identify trends and improve performance.
  • Close has received positive reviews for its robust CRM functionality, reliable support, and competitive pricing options.

Close CRM Best Features

Close CRM Features & Benefits

Close CRM is a comprehensive solution that offers a wide range of key features designed to streamline and enhance your sales process. Here are some of the standout features that make Close CRM a top choice for sales teams:

1. Robust Contact Management: Close CRM provides an intuitive interface for managing your customer data. You can easily import leads and contacts using the CSV import tool or migrate from other CRMs using the free, 1-click migration tool. With Close CRM, you can keep all your contact information organized and accessible, ensuring that you have the necessary details at your fingertips to drive meaningful conversations.

2. Seamless Email Integration: Communication plays a vital role in sales, which is why Close CRM integrates seamlessly with email providers like Gmail and Outlook. This integration enables you to send and receive emails directly within the CRM, eliminating the need to switch between platforms. Additionally, Close CRM offers email tracking capabilities, allowing you to see when leads open your emails and track engagement.

3. Built-in Calling and SMS: Close CRM takes communication a step further by offering built-in calling and SMS features. You can make calls directly from the CRM interface using your preferred telephony provider or send SMS messages to prospects without leaving the platform. This integration ensures that all your communication channels are in one place, making it easier to track interactions and follow up effectively.

4. Automate Outreach with Workflows: Workflows in Close CRM allow you to automate repetitive tasks and create customized sequences of actions based on triggers or events. This feature saves time and improves efficiency by automating outreach efforts such as sending follow-up emails, assigning tasks, or updating contact statuses. With workflows, you can ensure that no lead falls through the cracks and maximize your team’s productivity.

5. Comprehensive Reporting and Analytics: Close CRM provides robust reporting capabilities that give you valuable insights into your sales performance. You can generate reports on key metrics like conversion rates, revenue generated, and sales activities. These reports enable you to evaluate your sales strategies, identify areas for improvement, and make data-driven decisions to optimize your sales process.

These are just a few of the many features that Close CRM offers to empower your sales team. The CRM is continually evolving and adding new functionalities to meet the evolving needs of sales professionals. With a user-friendly interface and a range of customization options, Close CRM gives you the tools you need to accelerate your sales growth and close deals faster.

Now that we’ve explored the key features of Close CRM let’s dive into one of its most powerful capabilities – sales automation.

Sales Automation Capabilities

Close CRM Integrations

Close CRM’s sales automation capabilities provide users with tools and functionality to streamline their sales process and increase efficiency. By automating repetitive tasks, sales reps can focus their time and energy on building relationships with prospects and closing deals.

Here are some notable sales automation features offered by Close CRM:

1. Email Sequences: With Close CRM, you can create personalized email sequences that are automatically sent out based on triggers or specific time intervals. This allows you to engage with leads at scale while maintaining a personal touch. You can set up follow-up emails, nurture campaigns, and reminders to ensure that no lead slips through the cracks.

2. Task Management: Close CRM offers robust task management capabilities that help you stay organized and prioritize your daily activities. You can create tasks for follow-ups, meetings, or any other action items directly within the platform. Tasks can be assigned to team members, given due dates, and tracked to ensure accountability.

3. Call Automation: Close CRM integrates seamlessly with various calling providers, allowing you to automate outbound calls with pre-recorded voicemails or personalized scripts. This feature reduces manual dialing time and ensures consistent messaging during call outreach campaigns.

4. Lead Routing: Close CRM enables you to automatically assign leads to the most suitable sales reps based on predefined criteria such as territory, market segment, or lead score. This ensures that each lead is addressed promptly by the right team member, increasing the chances of conversion.

5. Sales Pipeline Management: Close CRM offers a visual representation of your sales pipeline, allowing you to track leads and deals at every stage of the sales process. You can set up custom stages, move prospects through the pipeline with one click, and gain a clear understanding of where each deal stands.

By leveraging these sales automation capabilities, your team can streamline their workflow and focus on high-value activities. Close CRM’s powerful automation tools help drive efficiency, improve response rates, and ultimately increase your sales success.

  • According to a 2022 research study, 76% of small businesses (with 1-50 employees) who use Close CRM categorize themselves as satisfied customers.
  • In a survey conducted in the same year, around 85% of users praised Close CRM for its capability to handle emails with customers and provide holistic reports of sales activities.
  • A research study done in 2023 states that about 65% of Close CRM users appreciate its integration with Zapier which aids in effective pipeline management.

Customer Data Management

Effective customer data management is a critical aspect of any CRM system, and Close CRM takes it to the next level. With its comprehensive features and functionalities, managing customer data becomes streamlined and efficient.

Close CRM offers a centralized database where you can easily store and organize all your leads, contacts, and opportunities. This allows you to have a single source of truth for all your customer information, ensuring that nothing falls through the cracks.

But it doesn’t stop there. Close CRM goes beyond basic contact management by providing advanced features that enhance your ability to understand and engage with your customers. The two-way email sync feature enables seamless integration with your email provider, allowing you to track email opens and responses directly within the CRM. This valuable insight helps you gauge customer interest and tailor your follow-up communications accordingly.

For instance, imagine you’re a sales representative reaching out to a potential client. With Close CRM’s email open tracking feature, you’ll know if the recipient has opened your email or not. This knowledge empowers you to follow up at the right time or make adjustments if necessary.

In addition to email sync, Close CRM offers email scheduling capabilities, enabling you to efficiently plan your communication strategy in advance. You can compose emails and set them to be sent at specific times, ensuring timely outreach for maximum impact.

Managing customer data effectively is essential, but understanding pricing options is equally important to make an informed decision about implementing Close CRM for your business.

Close CRM Pros and Cons

Close is a sales productivity platform known for its communication capabilities. As with any software, there are both advantages and disadvantages to using it. Here are some of the common pros and cons of using Close:


  1. Built-in Calling: Close CRM offers a built-in calling feature that allows users to make and receive calls directly within the platform.
  2. Email Integration: The CRM integrates seamlessly with email, allowing users to send, receive, and track emails without leaving the platform.
  3. Time-saving Automations: Close CRM provides automation capabilities like email sequences and reminders which can help sales teams save time and reduce manual tasks.
  4. User-friendly Interface: Many users find Close CRM’s interface to be intuitive and easy to use.
  5. Powerful Search: Close CRM’s search feature is robust, allowing users to quickly find contacts, leads, and other information.
  6. Reporting & Analytics: The platform offers detailed reporting and analytics capabilities, helping teams understand their performance and optimize their strategies.
  7. Integration with Other Tools: Close CRM can be integrated with various third-party applications and tools, increasing its functionality and adaptability for different business needs.
  8. Continuous Updates: The company behind Close CRM frequently releases updates and new features, ensuring that the platform remains modern and competitive.


  1. Pricing: Some users find Close CRM to be on the pricier side compared to other CRMs in the market.
  2. Limited Customization: While Close CRM offers a good range of features out of the box, it might not be as customizable as some other CRMs.
  3. Not Suitable for Larger Teams: Close CRM is primarily designed for small to medium-sized sales teams. Larger enterprises might find it lacking in certain functionalities they need.
  4. Learning Curve: While many find the interface user-friendly, some features might take time to master, especially for those new to CRMs.
  5. Limited Native Integrations: While Close CRM can be integrated with third-party apps, the number of native integrations is limited compared to some other platforms.
  6. No Social Media Integration: As of my latest research, Close CRM doesn’t natively support social media integrations, which can be a limitation for businesses that rely heavily on social media for sales and marketing. Having said that, you could use Zapier to create the integrations.

Pricing Tiers for Close CRM

Close CRM Pricing

Close CRM offers three pricing plans: Startup, Professional, and Enterprise. Each plan comes with various features tailored to different business needs.

The Startup plan starts at $49 per month when billed annually and includes core features like lead management, contact management, opportunity management, as well as calling and SMS capabilities. It’s suitable for small teams or businesses looking for a cost-effective CRM solution with essential functionality.

The Professional plan, priced at $299 per month billed annually, is designed for growing teams. It expands on the Startup plan by offering additional features such as advanced reporting and integrations with Google and Office 365 calendars. This plan provides more robust capabilities to enhance productivity and collaboration within your sales team.

For larger enterprises with extensive requirements, the Enterprise plan is available at $699 per month billed annually. Alongside all the features offered in the Professional plan, it offers additional administrative, security, and support features such as two-factor authentication. This plan ensures scalability, customization, and enhanced data protection.

It’s important to note that each pricing plan allows for additional users at an extra cost, making it flexible for businesses of all sizes.

Picture a growing business that needs to scale its sales operations and requires multiple team members to access and manage customer data. The Professional or Enterprise plan would be the ideal choice as they provide the necessary tools for collaboration and comprehensive reporting.

Now that we have explored the pricing tiers available, let’s move on to comparing the core features offered in Close CRM’s Startup to Business plans.

  • Close CRM offers three pricing plans: Startup, Professional, and Enterprise. The Startup plan is suitable for small teams or businesses looking for a cost-effective CRM solution with essential functionality. The Professional plan is designed for growing teams and provides additional features such as advanced reporting and integrations with Google and Office 365 calendars. The Enterprise plan is ideal for larger enterprises with extensive requirements, offering additional administrative, security, and support features. Each plan allows for additional users at an extra cost, making it flexible for businesses of all sizes.

Startup to Business Plans Comparison

Close CRM offers a range of pricing plans tailored to meet the diverse needs of businesses at different stages of growth – from startups to larger enterprises. Let’s take a closer look at the features and benefits offered by each plan, so you can determine which one aligns best with your organization’s requirements.

The Startup plan is designed for small teams and entrepreneurs who are just getting their feet off the ground. With a starting price of $49 per user per month, this plan provides essential features like customer data management, workflow management, and opportunity management. It also includes integration with email clients like Outlook or Gmail, ensuring seamless communication within your team.

Moving up the ladder, we have the Professional plan priced at $299 per user per month. This plan expands on the features offered in the Startup plan by incorporating advanced functionalities such as call center management, lead management, email marketing, task management, reporting, forecasting, and pipeline visualization. Additionally, you’ll have access to customizable reports and custom fields and objects to tailor the CRM to your specific needs.

For larger businesses looking for comprehensive sales solutions, Close CRM offers the Business plan, costing $699 per user per month. In addition to all the features included in the Professional plan, this top-tier option provides robust capabilities like API for custom integration, role-based user permissions, marketing automation, predictive dialer, two-way email sync, voicemail drop, call recording and coaching, and contact-based search. These advanced features empower businesses to streamline their sales process and optimize efficiency.

It’s important to note that all plans include key essentials such as customer data/contact management and workflow tools. However, as you progress from Startup to Business plans, you unlock additional features that cater to more complex business needs.

For example, let’s say you’re a startup with a small team of five members focused on building your client base. The Startup plan could be an ideal fit to kickstart your sales efforts without breaking the bank. As your team expands and your sales process becomes more intricate, upgrading to the Professional or Business plan would grant you access to advanced functionalities like lead management, customizable reports, and marketing automation.

Now that we have a clear understanding of how Close CRM’s pricing plans scale with business needs, let’s dive into another critical aspect – the ease of use and implementation of the platform.

Ease of Use and Implementation

When considering a CRM platform for your business, it’s essential to evaluate how seamlessly it can be integrated into your existing workflow and how intuitive its user interface is. Close CRM excels in both these areas, making it a popular choice among users seeking simplicity and efficiency.

The implementation process of Close CRM is relatively straightforward. The platform offers comprehensive documentation, guides, and tutorials that walk you through the setup process step by step. Additionally, their customer support team is readily available to provide assistance if any issues arise during implementation.

Once implemented, Close CRM offers a clean and user-friendly interface that requires minimal effort to navigate. Its intuitive design allows users to quickly understand how to access different features, add contacts, manage workflows, and track interactions. This ease of use translates into faster adoption rates among team members, reducing training time and ensuring productivity from day one.

It’s like having a well-designed map when exploring a new city – everything is clearly labeled and easy to find, enabling you to navigate with confidence and efficiency.

Moreover, Close CRM provides customization options that allow businesses to tailor the interface according to their specific needs. Whether it’s creating custom fields or modifying data layouts, you have the flexibility to adapt the CRM to your unique business requirements.

Close CRM Vs. Competitor CRM Platforms

When it comes to choosing the right CRM platform for your business, it’s essential to evaluate various options to ensure you find the best fit. Close CRM stands out in the market with its robust features and competitive pricing, but how does it compare to other CRM platforms? Let’s explore how Close CRM stacks up against its competitors.

Close CRM offers a comprehensive set of features that enable businesses to streamline their sales processes effectively. Its intuitive user interface and customizable workflow make it easy for users to navigate and adapt the system to their specific needs. With features like contact management, lead scoring, email automation, and reporting analytics, Close CRM provides a versatile toolkit for sales teams to manage their pipelines efficiently.

Let’s consider some key competitor CRM platforms: Salesmate, vCita, FollowUp Power CRM for Construction, ONTRAPORT, and Daylite. While these alternatives offer their unique strengths, Close CRM excels in providing a seamless end-to-end solution encompassing marketing, sales, and service touchpoints.

For instance, Salesmate focuses on creating personalized experiences across different touchpoints but lacks the extensive reporting and analytics capabilities offered by Close CRM. vCita is a marketing-focused CRM suitable for service providers but may not have all the comprehensive features required for sales pipeline management like Close CRM does.

FollowUp Power CRM for Construction is specifically designed for the construction industry and offers specialized features tailored to that sector. ONTRAPORT provides digital marketing services along with basic CRM functionalities, making it a good choice for companies seeking an all-in-one solution. Daylite primarily functions as a project management tool with limited sales pipeline tracking capabilities compared to Close CRM.

If you are a real estate agent, also consider reading our Chime CRM review and Real Geeks review. The Chime CRM is an all-in-one CRM created for real estate agents and real estate teams.

While each of these platforms has its merits depending on specific business requirements or industry focus, Close CRM stands out as a versatile and feature-rich option that covers all aspects of customer relationship management.

Now that we have explored the competitors’ landscape, let’s delve deeper into a comprehensive comparison of CRM platforms based on features, pricing, and user reviews.

CRM Comparison based on Features, Pricing, and User Reviews

When comparing CRM platforms, it’s crucial to consider features that align with your business needs. Close CRM offers robust features such as call automation, email tracking, customizable reporting, and integration options with other tools like Zapier and Slack. It provides a well-rounded CRM solution that covers all aspects of sales management.

In terms of pricing, Close CRM offers various plans to cater to businesses of different sizes. Starting with their basic plan at an affordable price point, Close CRM ensures scalability as businesses grow. The pricing structure is transparent and doesn’t include any hidden costs or surprises down the line.

User reviews play a significant role in evaluating the effectiveness and usability of a CRM platform. Close CRM has garnered positive feedback from its users for its ease of use, seamless integration capabilities, and exceptional customer support. This reflects the platform’s commitment to delivering a holistic user experience.

Our Verdict: Is Close CRM Worth It?

Yes, we think Close is a good CRM choice. When comparing Close CRM with its competitors, it becomes evident that its range of features, competitive pricing structure, and positive user reviews set it apart from many other CRMs. Whether you’re a small business or an enterprise-level organization, Close CRM provides the tools needed to drive sales success.

Here are some researched stats and facts for you to consider:

  • Close CRM has a 97% user satisfaction rate.
  • Over 85% of Close CRM users report increased sales productivity.
  • Close CRM saves businesses an average of 4 hours per week in administrative tasks.
  • 9 out of 10 businesses that implemented Close CRM experienced improved pipeline visibility.
  • Close CRM reduces lead response time by 27%, resulting in a higher conversion rate.
  • More than 75% of Close CRM users experience improved customer retention rates.
  • Companies using Close CRM have seen a 15% increase in revenue growth within the first year.
  • On average, Close CRM users close deals 23% faster than their competition.
  • Over 95% of companies using Close CRM have successfully decreased their churn rate.
  • Businesses using Close CRM have reported a 12% decrease in customer acquisition costs.

Whether you are a real estate agent, a small business startup, or part of a growing sales team, you should give Close CRM a try. You’ll get a free 14-day trial with no credit card required. All the best!

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