{"id":2952,"date":"2021-02-23T18:27:53","date_gmt":"2021-02-23T18:27:53","guid":{"rendered":"https:\/\/agentmarketingessentials.com\/?p=2952"},"modified":"2024-02-13T18:46:20","modified_gmt":"2024-02-13T23:46:20","slug":"idx-broker-reviews","status":"publish","type":"post","link":"https:\/\/agentmarketingessentials.com\/idx-broker-reviews\/","title":{"rendered":"IDX Broker Review – Pricing, Plans & Plugin Features"},"content":{"rendered":"\n

Should Real Estate Agents Use the IDX Broker WordPress Plugin in 2023?<\/strong> Read our IDX Broker review and make an informed choice.<\/p>\n\n\n\n

In our previous review of the Best IDX WordPress Plugins<\/a> for your real estate website, our top two picks at this time would be Showcase IDX followed Realtyna.<\/p>\n\n\n\n

If you want read more about these two IDX Broker alternatives, you can take a look at our full Showcase IDX review<\/a> and our RealtyNA review<\/a> to learn more.<\/p>\n\n\n\n

While IDX Broker did not make it into our top two IDX website choices, it’s still a widely used IDX solution that might be right for you. <\/p>\n\n\n\n

Our IDX Broker Review<\/h2>\n\n\n
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Real estate is a highly competitive marketplace and industry where professionals in the space must utilize every edge possible to retain a piece of the overall market share.<\/p>\n\n\n\n

With less inventory on the market and historically low-interest rates, buyer demand is fueling a boom in real estate that has financial benefits for the professional that is working with the most clients. <\/p>\n\n\n\n

IDX website platforms, in particular, can provides significant advantages for a real estate agent. One of those platforms is IDX Broker<\/a><\/strong>. <\/p>\n\n\n\n

Essentially, IDX Broker is one of the largest platforms for listing real estate on the open web. That platform supports nearly every MLS region and provides tools for clients including advanced search, listing pages, and fully integrated real estate websites.<\/p>\n\n\n\n

Now more than ever, it is critical that agents within the real estate industry leverage platforms such as IDX Broker to gain a strong advantage over the competition.<\/p>\n\n\n\n

More About IDX Broker<\/h2>\n\n\n\n

IDX Broker was launched in 2013 out of Eugene, Oregon with a focus on optimizing the experience for brokers online.<\/p>\n\n\n\n

Ever since their inception, the demand for the company\u2019s product has continued upwards year over year.<\/p>\n\n\n\n

During the early years, despite not having a larger name brand in comparison to other IDX providers, IDX Broker continued to gain popularity for a strong product, being user friendly and providing excellent customer support.<\/p>\n\n\n\n

The company also acquired a web designer called Agent Evolutions to provide an all-in-one website solution for customers.<\/p>\n\n\n\n

Recently, in 2020, Elm Street Technology purchased IDX Broker and aims to continue growing the brand and product offerings available for real estate brokers.<\/p>\n\n\n\n

When it comes down to it, every broker must have a website to promote their business. Without showcasing real estate listings that are accurate and up to date on the brokerage website, a broker loses the opportunity to convert potential leads into actual clients. <\/p>\n\n\n\n

By showcasing live MLS listing information to the brokerage website, potential leads can navigate and shop for homes all on a broker\u2019s website.<\/p>\n\n\n\n

IDX Broker offers several products that provide a variety of different solutions for brokers to take advantage of. <\/p>\n\n\n\n

Essentially, IDX Broker is a one-stop all-encompassing solution for managing lead opportunities through an online web presence. <\/p>\n\n\n\n

Major real estate brokerages that use IDX Broker include Century 21, Coldwell Banker, RE\/Max, and many others.<\/p>\n\n\n\n

By leveraging the resources available through IDX Broker, a real estate agent or broker can drive maximum exposure to their website and truly create a resource and reason for homebuyers to continue visiting the website.<\/p>\n\n\n\n

IDX Broker Features and Solutions <\/h2>\n\n\n\n

There are a variety of different products and solutions that are bundled together when presented to a broker.<\/p>\n\n\n\n

To truly understand what you are getting out of IDX Broker, it is important to understand the different offerings available within your package.<\/p>\n\n\n\n

IDX Broker offers a long list of solutions that can be taken advantage of to supercharge your brokerage. <\/p>\n\n\n\n

The IDX Broker Omnibar<\/h3>\n\n\n\n

One of the biggest pain points for potential clients navigating through a real estate broker\u2019s website is the ability to easily search different homes while also leveraging filters to narrow down exactly what they are looking for.<\/p>\n\n\n\n

With Omnibar, IDX Broker provides an easy search solution that can integrate with your website to help to make the home search process easier for your clients.<\/p>\n\n\n\n

The design is streamlined for both desktop and mobile web views. Home searches can quickly use the Omnibar to narrow down search criteria to city, county, postal code, MLS number, and address.<\/p>\n\n\n\n

There are additional fields like price and bed\/bathroom quantity that can be included as well. <\/p>\n\n\n\n

Stand out from competitors like Zillow and Redfin by including custom filter integrations. Include items such as School or School division to help customers narrow down their search even further.<\/p>\n\n\n\n

IDX Broker is Fully Customizable <\/h3>\n\n\n\n

IDX Broker truly empowers brokers to upgrade their site using built-in powerful web tools that brokers and web designers can use to make the website stand out from the competition.<\/p>\n\n\n\n

With powerful CSS, layout templates, page wrapper tools, and much more, a broker has the maximum potential to make their site unique.<\/p>\n\n\n\n

A designer can also include custom links and property labels to highlight property types, specific areas, and neighborhoods. <\/p>\n\n\n\n

With the IDX Dynamic Page Wrappers, you can create multiple page widgets, edit existing ones, and customize slideshows and showcases. <\/p>\n\n\n\n

This ability empowers brokers to represent their knowledge of the local market. To use this feature, you do need to have the IDX Broker Platinum Plan. <\/p>\n\n\n\n

Lead Metrics <\/h3>\n\n\n\n

In real estate, generating leads is one of the most important activities of a broker. IDX Broker empowers their users with the ability to generate and capture leads through its platform.<\/p>\n\n\n\n

With powerful analytic tools, you can tap into the mind of your potential client and gain a better understanding of what type of property they are looking for.<\/p>\n\n\n\n