{"id":12963,"date":"2024-01-15T10:56:55","date_gmt":"2024-01-15T15:56:55","guid":{"rendered":"https:\/\/agentmarketingessentials.com\/?p=12963"},"modified":"2024-01-15T11:00:42","modified_gmt":"2024-01-15T16:00:42","slug":"broker-vs-agent-vs-realtor","status":"publish","type":"post","link":"https:\/\/agentmarketingessentials.com\/broker-vs-agent-vs-realtor\/","title":{"rendered":"Real Estate Broker Vs. Agent Vs. Realtor"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12963\" class=\"elementor elementor-12963\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9485fd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9485fd6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fdf2e0\" data-id=\"0fdf2e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f193c7 elementor-widget elementor-widget-text-editor\" data-id=\"7f193c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-13041 size-medium\" src=\"https:\/\/agentmarketingessentials.com\/wp-content\/uploads\/2024\/01\/Real-Estate-Broker-Vs-real-estate-Agent-Vs.-Realtor-300x300.jpg\" alt=\"Real Estate Broker Vs Agent Vs Realtor\" width=\"300\" height=\"300\" title=\"\" srcset=\"https:\/\/agentmarketingessentials.com\/wp-content\/uploads\/2024\/01\/Real-Estate-Broker-Vs-real-estate-Agent-Vs.-Realtor-300x300.jpg 300w, https:\/\/agentmarketingessentials.com\/wp-content\/uploads\/2024\/01\/Real-Estate-Broker-Vs-real-estate-Agent-Vs.-Realtor-1024x1024.jpg 1024w, https:\/\/agentmarketingessentials.com\/wp-content\/uploads\/2024\/01\/Real-Estate-Broker-Vs-real-estate-Agent-Vs.-Realtor-150x150.jpg 150w, https:\/\/agentmarketingessentials.com\/wp-content\/uploads\/2024\/01\/Real-Estate-Broker-Vs-real-estate-Agent-Vs.-Realtor-768x768.jpg 768w, https:\/\/agentmarketingessentials.com\/wp-content\/uploads\/2024\/01\/Real-Estate-Broker-Vs-real-estate-Agent-Vs.-Realtor-1536x1536.jpg 1536w, https:\/\/agentmarketingessentials.com\/wp-content\/uploads\/2024\/01\/Real-Estate-Broker-Vs-real-estate-Agent-Vs.-Realtor-500x500.jpg 500w, https:\/\/agentmarketingessentials.com\/wp-content\/uploads\/2024\/01\/Real-Estate-Broker-Vs-real-estate-Agent-Vs.-Realtor-100x100.jpg 100w, https:\/\/agentmarketingessentials.com\/wp-content\/uploads\/2024\/01\/Real-Estate-Broker-Vs-real-estate-Agent-Vs.-Realtor.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>In today&#8217;s dynamic realm of real estate\u2014a universe that extends from the springing high-rise condos to those vibrant suburban neighborhoods, navigating through broker, agent, and Realtor terminology often feels like stepping through a linguistic maze. Misconceptions abound, unfamiliar terms are tossed around like confetti, and it all leave us wondering: What&#8217;s the difference? Well, worry no more. Buckle your intellectual seatbelts as we dive deep into the three pivotal roles in real estate: Broker, Agent, and Realtor.<\/p><p>This article provides an exhaustive comparison of their roles, responsibilities, and some helpful insights to assist you when choosing one for your next big purchase or sale. Rest assured, by the end of this read, these terms will feel less like cryptic codes and more like helpful guides on your path to property ownership or investment.<\/p><p><em><strong>Quick Answer:<\/strong> The distinction lies in their qualifications and affiliations. A real estate agent is licensed to assist with buying, selling, and renting properties and typically works under a sponsoring broker or <a href=\"https:\/\/agentmarketingessentials.com\/best-real-estate-brokerages\/\" target=\"_blank\" rel=\"noopener\">brokerage firm<\/a>. A real estate broker has completed additional training and licensing requirements, allowing them to work independently and hire agents. On the other hand, a realtor is a member of the <a href=\"https:\/\/www.nar.realtor\/\" target=\"_blank\" rel=\"nofollow noopener\">National Association of Realtors<\/a> (NAR) who adheres to their strict <a href=\"https:\/\/www.nar.realtor\/about-nar\/governing-documents\/the-code-of-ethics\" target=\"_blank\" rel=\"nofollow noopener\">Code of Ethics<\/a>. While all realtors are agents or brokers, not all agents or brokers are realtors.<\/em><\/p><p>Do you want to become a real estate agent? Read our <a href=\"https:\/\/agentmarketingessentials.com\/aceableagent-review-discount\/\" target=\"_blank\" rel=\"noopener\">Aceable Agent<\/a>, <a href=\"https:\/\/agentmarketingessentials.com\/the-ce-shop-review-promo-code\/\" target=\"_blank\" rel=\"noopener\">The CE Shop<\/a>, and <a href=\"https:\/\/agentmarketingessentials.com\/colibri-real-estate-reviews\/\" target=\"_blank\" rel=\"noopener\">Colibri Real Estate review<\/a> to learn more about these top rated online schools.<\/p><h2>Real Estate Broker Vs. Agent Vs. Realtor<\/h2><p>When it comes to the world of real estate, there can be some confusion about the different roles and responsibilities of professionals in the field. It&#8217;s important to understand the distinctions between a real estate broker, agent, and realtor. Let&#8217;s dive into each role to gain clarity.<\/p><div data-body=\"\"><p>A <strong>real estate agent<\/strong> is a licensed professional who assists individuals in buying, selling, and renting properties. They act as intermediaries between buyers and sellers, helping them navigate the complex process of real estate transactions. Agents work under the supervision and sponsorship of a licensed real estate broker or brokerage firm.<\/p><p>On the other hand, a <strong>real estate broker<\/strong> has completed additional training and licensing requirements beyond that of an agent. Brokers can work independently and may also hire real estate agents to work under their supervision. They have a deeper understanding of the market, legalities, and negotiations involved in real estate transactions.<\/p><p>Now, you might wonder what makes a <strong>realtor<\/strong> different from an agent or broker. Realtors are members of the National Association of Realtors (NAR) and must adhere to its strict Code of Ethics. While all realtors are agents or brokers themselves, not all agents or brokers are realtors. Being a realtor signifies a commitment to professionalism, integrity, and ethical conduct in the industry.<\/p><p>By understanding these distinctions, you can make informed decisions when seeking professional assistance with your real estate needs. Whether you&#8217;re buying your dream home or selling an investment property, knowing which type of professional to engage with is crucial.<\/p><p>Now that we have a clear understanding of the different roles in the real estate industry let&#8217;s delve into the responsibilities and benefits specifically associated with being a broker.<\/p><\/div><h3>Broker: Responsibilities and Benefits<\/h3><div data-body=\"\"><p>Being a real estate broker comes with its own set of unique responsibilities and benefits. As mentioned earlier, brokers have completed additional training and licensing requirements beyond what agents undergo. This additional knowledge and expertise allow brokers to take on more complex real estate transactions with confidence.<\/p><p>One of the primary responsibilities of a broker is to oversee and manage a team of real estate agents. They provide guidance, mentorship, and support to agents under their supervision. This leadership role requires strong communication and organizational skills to ensure smooth operations within the brokerage.<\/p><p>Additionally, brokers have the flexibility to work independently or start their own brokerage. By running their own business, brokers have greater control over their schedule, branding, and marketing strategies. If you start your own brokerage, you can come up with your own <a href=\"https:\/\/agentmarketingessentials.com\/best-real-estate-business-name\/\" target=\"_blank\" rel=\"noopener\">real estate business name ideas<\/a>. This autonomy can be appealing to those who desire entrepreneurial freedom within the real estate industry.<\/p><p>In terms of benefits, brokers often reap financial rewards from their hard work and the success of their team. They typically earn a higher commission compared to agents since they take on greater responsibility and risk. The ability to build a thriving business with a network of successful agents can lead to long-term financial stability and growth opportunities.<\/p><p>While brokers have more responsibilities and may face challenges such as managing compliance and legal matters, the potential rewards make it an attractive career path for those seeking leadership roles in real estate.<\/p><\/div><h3>Agent: Duties and Advantages<\/h3><div data-body=\"\"><p>In the realm of real estate, agents play a crucial role in facilitating transactions between buyers and sellers. These licensed professionals are equipped with the knowledge and expertise needed to navigate the complex world of property sales. An <strong>agent&#8217;s primary duties<\/strong> include:<\/p><ol><li><p>Representing Clients: Real estate agents act as intermediaries, representing either buyers or sellers in transactions. They assist clients in finding suitable properties, negotiating offers, and finalizing contracts.<\/p><\/li><li><p>Pricing Advice: Agents analyze market trends, conduct <a href=\"https:\/\/agentmarketingessentials.com\/how-to-do-a-cma\/\" target=\"_blank\" rel=\"noopener\">comparative market analyses (CMAs)<\/a>, and provide valuable insights on pricing properties. This ensures that their clients receive optimal value when selling or buying a property.<\/p><\/li><li><p>Marketing Expertise: Agents employ various marketing strategies to promote listed properties effectively. From professional photography and virtual tours to staging advice, agents maximize visibility and attract potential buyers. Some agents also actively prospect using <a href=\"https:\/\/agentmarketingessentials.com\/real-estate-cold-calling-scripts\/\" target=\"_blank\" rel=\"noopener\">real estate cold calling scripts<\/a> and <a href=\"https:\/\/agentmarketingessentials.com\/best-expired-listing-scripts\/\" target=\"_blank\" rel=\"noopener\">expired listing scripts<\/a> with the help of services like <a href=\"https:\/\/agentmarketingessentials.com\/redx-reviews-pricing-and-discount\/\" target=\"_blank\" rel=\"noopener\">REDX<\/a>.<\/p><\/li><li><p>Negotiation Skills: One of the key advantages offered by agents is their ability to negotiate successfully on behalf of their clients. They advocate for their clients&#8217; interests while navigating through multiple counteroffers and contingencies.<\/p><\/li><li><p>Transaction Coordination: Agents handle the administrative aspects of a transaction, ensuring all necessary paperwork is completed accurately and submitted on time. They liaise with attorneys, lenders, inspectors, and other relevant parties to ensure a smooth closing process.<\/p><\/li><\/ol><p>For instance, imagine you&#8217;re looking to sell your home quickly due to a job transfer. A skilled agent would not only help you set an appropriate price but also market your property effectively, attracting potential buyers promptly through their extensive network and marketing resources.<\/p><p>Engaging the services of a real estate agent brings several advantages:<\/p><ol><li><p>Market Knowledge: Agents have access to comprehensive market data, enabling them to provide an accurate evaluation of properties. Their knowledge empowers clients to make informed decisions about buying or selling.<\/p><\/li><li><p>Time Saving: By leveraging an agent&#8217;s expertise in searching for properties or marketing listings, clients save significant time and effort. Agents have the resources and networks to streamline the process, making it more efficient.<\/p><\/li><li><p>Professional Networks: Agents possess valuable connections with lenders, contractors, inspectors, and other professionals in the real estate industry. These relationships benefit clients by providing them with trusted recommendations for services related to their transaction.<\/p><\/li><li><p>Experience and Guidance: Experienced agents bring years of expertise to the table, guiding clients through every step of the process. Their insights help anticipate potential challenges and mitigate risks, ensuring a smoother transaction.<\/p><\/li><li><p>Negotiation Skills: Negotiating is often cited as one of the most challenging aspects of a real estate transaction. A skilled agent can negotiate on your behalf, advocating for your best interests and potentially securing more favorable terms.<\/p><\/li><\/ol><p>Keep in mind that while agents offer valuable services, it&#8217;s important to select one who aligns with your specific needs and preferences. Researching their experience, expertise, and track record can help you choose an agent who will be an effective advocate throughout your real estate journey.<\/p><p>Now that we have explored the role and advantages of real estate agents let&#8217;s dive into another key player in the industry \u2013 Realtors \u2013 and understand their purpose and perks.<\/p><\/div><h3>Realtor: Purpose and Perks<\/h3><div data-body=\"\"><p>While many use the terms &#8220;realtor&#8221; and &#8220;agent&#8221; interchangeably, being a <strong>realtor signifies membership in the National Association of Realtors (<a href=\"https:\/\/www.nar.realtor\/\" target=\"_blank\" rel=\"nofollow noopener\">NAR<\/a>)<\/strong>, a professional association dedicated to promoting ethical standards and professionalism in the real estate industry. So what sets realtors apart from other agents? Let&#8217;s delve deeper into their purpose and perks:<\/p><ol><li><p>Ethical Standards: Realtors adhere to a strict Code of Ethics established by NAR. This code ensures that realtors uphold high standards of professionalism, integrity, and fairness when working with clients.<\/p><\/li><li><p>Advocacy: As members of NAR, realtors benefit from advocacy efforts on behalf of the real estate industry and homeowners. Realtors can influence policy decisions that impact the housing market and advocate for favorable legislation.<\/p><\/li><li><p>Access to Resources: Membership in NAR provides realtors with access to a wealth of resources, including educational opportunities, industry research, legal support, and networking events. These resources enable realtors to stay informed and updated on industry trends.<\/p><\/li><li><p>Trust and Confidence: Working with a realtor implies an added layer of trust and confidence for clients. Realtors are held to higher ethical standards, giving clients peace of mind knowing they are represented by professionals committed to their best interests.<\/p><\/li><li><p>Wide Range of Specialties: Realtors can specialize in various areas of real estate, such as residential or commercial brokerage, property management, appraisal services, or even becoming a broker-owner starting their own brokerage firm.<\/p><\/li><\/ol><p>For example, if you&#8217;re a first-time homebuyer navigating the complexities of the housing market, working with a realtor can provide reassurance and expert guidance throughout the purchasing process. They can help you understand your options, negotiate on your behalf, and ensure compliance with legal requirements.<\/p><p>It&#8217;s essential to note that not all agents are realtors; however, many agents choose to become members of NAR due to the numerous benefits it offers both themselves and their clients. When searching for an agent, considering whether they are a member of NAR might be an important factor in your decision-making process.<\/p><\/div><ul><li>As of 2023, the National Association of Realtors (NAR) recorded 1.6 million members, majority of whom are licensed sales agents.<\/li><li>According to the NAR, approximately 88% of realtors used mobile devices to communicate with clients in 2022 which shows their evolving role in an increasingly digital world.<\/li><li>A report from the Bureau of Labor Statistics in 2020 indicated there were over 2 million active real estate licenses in the United States. Which probably led to our precious question as people seek clarity on roles within these licenses holders.<\/li><li>The main takeaway from this passage is that being a realtor signifies membership in the National Association of Realtors (NAR), which sets realtors apart from other agents. Realtors adhere to a strict Code of Ethics, benefit from advocacy efforts on behalf of the industry and homeowners, and have access to a wide range of resources. Working with a realtor provides clients with trust and confidence, as they are represented by professionals committed to their best interests. Additionally, realtors can specialize in various areas of real estate, making them experts in their chosen fields. When searching for an agent, considering whether they are a member of NAR can be an important factor to consider.<\/li><\/ul><h2>Understanding the Realtor Difference<\/h2><div data-body=\"\"><p>When it comes to real estate professionals, you may have come across the term &#8220;realtor&#8221; and wondered what sets them apart from real estate agents and brokers. The distinction lies in their membership with the National Association of Realtors (NAR), which mandates compliance with a rigorous Code of Ethics. Only licensed agents or brokers who join a local real estate association affiliated with NAR can officially call themselves realtors.<\/p><blockquote><p>Think of realtors as the gold standard within the industry, committed to upholding ethical standards and providing exceptional service to their clients.<\/p><\/blockquote><p>Realtors are responsible for helping buyers and sellers navigate the complexities of the real estate market. They can be involved in various roles, including residential or commercial brokers, salespeople, property managers, or appraisers. Their expertise extends beyond traditional transactions; they also assist clients in negotiating contracts, conducting property inspections, and handling legal paperwork.<\/p><p>It is worth noting that while all realtors are licensed agents or brokers, not all agents or brokers are realtors. This means that while a realtor adheres to strict ethical guidelines set by NAR, an agent or broker who is not a realtor may not have those same obligations.<\/p><\/div><h2>Broker vs Agent: A Comparative Analysis<\/h2><div data-body=\"\"><p>To better understand the roles of brokers and agents in the real estate industry, let&#8217;s explore their differences and similarities.<\/p><p>Real estate agents are licensed professionals authorized to help individuals buy, sell, and rent properties. However, they must work under the supervision of a sponsoring broker or brokerage firm. Agents are responsible for bringing buyers and sellers together and receive commissions based on the sale price of a property.<\/p><p>On the other hand, real estate brokers have completed additional training and licensing requirements beyond what is necessary for an agent&#8217;s license. This extra qualification allows brokers to work independently and hire other agents to work under their supervision. Brokers have more extensive knowledge of the real estate market and can guide clients through complex transactions.<\/p><p>To put it into perspective, imagine a real estate agent as a skilled navigator, assisting clients on their journey through the real estate market. They help buyers find the right property and sellers to market their homes effectively. On the other hand, a broker is more like a captain, steering the ship and overseeing all aspects of the real estate process &#8211; from managing agents to ensuring compliance with legal and ethical standards.<\/p><p>While agents primarily focus on individual transactions, brokers have the authority to start their own brokerage firms and strategize business development for their team. They can also provide mentorship to new agents entering the industry.<\/p><p>Now that we have explored the key differences between brokers and agents, let&#8217;s consider some factors to keep in mind when choosing between working with a broker, agent, or realtor.<\/p><\/div><h2>Factors to Consider When Choosing: Broker, Agent, or Realtor?<\/h2><div data-body=\"\"><p>When it comes to buying, selling, or renting real estate, it can be overwhelming to navigate the world of real estate professionals. Should you work with a broker, agent, or realtor? Each has its own set of roles and responsibilities, but how do you decide which is the best fit for your needs? Let&#8217;s explore some essential factors to consider when making this decision.<\/p><p>One crucial factor to consider is <strong>expertise and experience<\/strong>. A broker typically has more advanced training and licensing requirements compared to an agent. They have completed additional coursework and have more experience in the industry. This makes brokers well-equipped to handle complex transactions, provide guidance on investments, and even start their own brokerage firms. On the other hand, agents are licensed professionals who specialize in assisting buyers, sellers, or renters with their real estate needs. They often work under brokers and bring clients together for transactions.<\/p><p>Think of it like selecting a teacher for your child. A seasoned teacher with years of experience might have a deep understanding of various teaching methods and can tailor lessons specifically to your child&#8217;s needs. Similarly, a real estate broker brings a wealth of knowledge and expertise to guide you through the entire process.<\/p><p>Another factor to consider is <strong>scope of services<\/strong> provided by each professional. While both brokers and agents can assist with buying, selling, and renting real estate, their level of autonomy differs. Brokers have the ability to work independently and potentially hire agents as part of their brokerage firm. This means they can oversee multiple transactions simultaneously while ensuring that all legal and ethical requirements are met. Agents primarily focus on individual transactions, working closely with buyers or sellers throughout the process.<\/p><p>Additionally, if you&#8217;re particularly interested in having someone who adheres to a strict Code of Ethics, then working with a <strong>realtor<\/strong> might be worth considering. Realtors are members of the National Association of Realtors (NAR) and must abide by their Code of Ethics. This code ensures that realtors prioritize their clients&#8217; best interests, maintain high standards of professionalism, and adhere to fair and ethical business practices.<\/p><p>Let&#8217;s say you value ethics and want someone who will champion your interests as a buyer. A realtor, bound by the <a href=\"https:\/\/www.nar.realtor\/about-nar\/governing-documents\/the-code-of-ethics\" target=\"_blank\" rel=\"nofollow noopener\">NAR Code of Ethics<\/a>, would be an excellent choice. They are committed to representing you diligently and ethically throughout the process.<\/p><p>Lastly, it&#8217;s essential to <strong>consider your specific needs<\/strong> when choosing between a broker, agent, or realtor. Are you looking for assistance with residential or commercial real estate? Do you require property management services or appraisal expertise? While all three categories typically cover a range of real estate transactions, some professionals might specialize in certain areas based on their experience and qualifications. Assessing your needs and aligning them with the expertise of these professionals can help guide your decision-making process effectively.<\/p><p>In conclusion, when selecting between a broker, agent, or realtor, several factors come into play. Consider the level of expertise and experience required for your specific situation. Determine the scope of services provided by each professional and how well it aligns with your needs. If ethical considerations are important to you, working with a realtor who abides by the NAR Code of Ethics could offer peace of mind. Finally, assess your unique requirements and seek professionals who specialize in those areas. By considering these factors thoughtfully, you can make an informed decision and find the right real estate professional for your individual needs.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s dynamic realm of real estate\u2014a universe that extends from the springing high-rise condos to those vibrant suburban neighborhoods, navigating through broker, agent, and Realtor terminology often feels like stepping through a linguistic maze. Misconceptions abound, unfamiliar terms are tossed around like confetti, and it all leave us wondering: What&#8217;s the difference? Well, worry [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13041,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/agentmarketingessentials.com\/wp-content\/uploads\/2024\/01\/Real-Estate-Broker-Vs-real-estate-Agent-Vs.-Realtor.jpg","_links":{"self":[{"href":"https:\/\/agentmarketingessentials.com\/wp-json\/wp\/v2\/posts\/12963"}],"collection":[{"href":"https:\/\/agentmarketingessentials.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agentmarketingessentials.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agentmarketingessentials.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/agentmarketingessentials.com\/wp-json\/wp\/v2\/comments?post=12963"}],"version-history":[{"count":30,"href":"https:\/\/agentmarketingessentials.com\/wp-json\/wp\/v2\/posts\/12963\/revisions"}],"predecessor-version":[{"id":13047,"href":"https:\/\/agentmarketingessentials.com\/wp-json\/wp\/v2\/posts\/12963\/revisions\/13047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agentmarketingessentials.com\/wp-json\/wp\/v2\/media\/13041"}],"wp:attachment":[{"href":"https:\/\/agentmarketingessentials.com\/wp-json\/wp\/v2\/media?parent=12963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agentmarketingessentials.com\/wp-json\/wp\/v2\/categories?post=12963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agentmarketingessentials.com\/wp-json\/wp\/v2\/tags?post=12963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}